Deciding to start a business is an unusual decision. It’s often considered irrational and yet for many it’s the best decision they’ve ever made. So we asked folks to think back to when they were starting their businesses and to tell us about their decision making process.

Richelle Wallbrett | Hairstylist

When deciding to start my own business, most important was to create a space where clients could come in and leave real life at the door. I want everyone to feel comfortable and relaxed and leave feeling amazing about themselves. I also love that the success of each day is solely based on my efforts. There is a lot that goes into having your own business but all the hard work is so much more rewarding when it’s your own little baby. Read more>>

Brian Ponzi & Matthew Gillan – Co Founders

During the pandemic, we saw an opportunity that everything would be moving outdoors. We saw the others were using trailers as bars or a event vessel to enhance the event and or brand experience. After doing some extensive research on competition in the area, we saw some mobile bars were already in the San Diego area. All of them were painted white and targeted the dream wedding crowd. We saw this as an opportunity to target a different kind of audience, ones who do not necessarily want the basic wedding or event. Also, apart of our business model is to partner with brands to help promote their products at festivals, farmers markets, and tradeshows. We see a huge opportunity to help local brands stand out in the crowd and using custom branding on the side of our trailer can make their dream a reality. Read more>>

Ben Snedecor | Owner, Anywhere Shirts. The BETTER Graphic T Shirt

While I was in the Navy, my friends and I spent most of our time busting rust, tugging lines, and chipping paint in the San Diego shipyards and out at sea. We’d get off base whenever we could to explore all the mountains, surf breaks, bouldering spots, and cheap burrito joints in the area. Work was, well, work. And adventure was mandatory. Read more>>

Zohar Cohen | Professional Pastry Chef

I started to bake cakes when I was 16 and sell it to the local grocery stores. At 2009, when my first daughter was born, I decided to follow my passion and went to school to become a professional pastry chef. I decided to follow my professional dream later in life, so I would like to teach my kids to always believe that they can do whatever they want in life. I want my kids to have the opportunity to explore and have the chance to see what they like and don’t like; that the decision will be their own and not decided for them.
I love to take risks when baking in order to create dreamy new delicacies and I want my girls to know they can too! Read more>>

Daniela Venegas | Owner at Mexicana Beauties

I deeply respect and admire the work of Mexican artisans. I find their talent fascinating. I want to celebrate them and support them. While at the same time empower women to embrace their bodies, love themselves and never give up. I believe I have created the perfect intersection with Mexicana Beauties. Read more>>

Naomi Serrano | Bridal/ Event Hairstylist

Bridal hair was always my passion but it was a scary jump to start my own business. It wasn’t easy but when the pandemic hit, I knew I could not sit around waiting for the world to reopen. I was inspired by my good friend Latisha, and felt that it was the perfect opportunity for me to take a leap of faith to start my own business. Starting my own business allowed me to control my own destiny during a time of uncertainty, and allowed me to tap into my creativty. There is still a lot that I am learning, and I do not take any day for granted as I continue my growth as a business owner and bridal hair stylist. I’m passionate about making babes blush, and am truly honored to be a part of their special day. Read more>>

Jen Amos | Award-Winning Podcaster & Entrepreneur

I was involved in direct sales in legal services for about three years when I was ready to start my own business. The opportunity to get started happened on accident. I was a social media volunteer for a professional networking organization when someone asked me, “How much do you charge for your social media services?” I replied, “Let me get back to you,” then pulled an all nighter drafting a business plan and a proposal for this prospect. From 2013 to 2018, my small social media marketing services expanded to an online marketing agency where I’d contract other freelancers to help me offer tailored services. Read more>>

Jen Powell | Maker Extraordinaire

I am the quintessential Jack of All Trades and always through it was to my detriment. I thought I’d never become a guru at one particular thing because I’m always expanding my skills and love learning new techniques. But then I realized that having such broad abilities in multiple categories was unique, and that combining them can be my offering to the world. So I decided instead of trying to fit into someone else’s business model, I’d create my own, and making what I want, how I want. Read more>>

Kopano Moshoana | Owner and C0-Founder

My entire thought process with creating Sorted Virtual Assistance was to take advantage of the existing gap locally. There arent many VA companies here in South Africa and I saw the progress people made having such a business internationally. Plus, many start-ups and small businesses need such value in South Africa. So I thought why not create a business model around this and really provide a positive impact for Startups and SME’s. Read more>>