We had the good fortune of connecting with Zohar Cohen and we’ve shared our conversation below.

Hi Zohar, can you walk us through the thought-process of starting your business?
I started baking cakes when I was 16 and I sold them to the local grocery stores. In 2009, when my first daughter was born, I decided to follow my passion and went to school to become a professional pastry chef.

I decided to follow my professional dream later in life, so I would like to teach my kids to always believe that they can do whatever they want in life. I love to take risks when baking in order to create dreamy new delicacies and I want my girls to know they can too!

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Dream Delicacies focuses on two main areas: catering birthday parties that incorporate a baking activity, and creating DIY boxes that empower families to bake at home. These boxes include directions and ingredients ], allowing families to learn, connect, and feel proud of their dreamy creation as they share it together at home.

I like changing recipes and taking risks in the kitchen as well as providing the same opportunity to my customers when they purchase DIY boxes. As an entrepreneur, you must always invent yourself, you can never stand still. The world is evolving, and you must do the same to move forward. So, it always involves taking calculating risks. I have a very supporting family behind me that allows me to keep evolving and taking risks to build and take my business in more directions. Hey, we moved with our 3 girls to SD directly from Israel and left everything behind- I’d say that’s a big risk.

The most important decision that I made that contributed to my success was to listen to myself and believe in what I do. I like to teach kids and adults how to bake. I like to see their success. Once I believe that they can make desserts, they start to believe in themselves and start using the kitchen more and more. The DIY Activity Baking Kits are one of my favorite aspects of my business because it empowers families at home to have fun baking! I teach you to think outside the “cake” box and to have fun.  I empower baking students by building DIY kits and designing recreated and delicious recipes.

What obstacles did you have to overcome when growing your business?

The most difficult decision I have ever had to make is to leave Israel 5 years ago and to move to a different country with a different culture, not knowing anyone, leaving our family and friends behind, and starting a new journey with a new start.

The move to a new country affected my business in a good way although it didn’t seem like it at first. It took me a lot of time to adjust to a new culture. With that said, it opened a new world for me and for my business.

Being independent is challenging. There are times that I work non stop and see my kids only at bed times or missing being with the family on weekend because I have workshops and birthday parties booked but there are times that I have plenty of time and I’m using that time to be creative and think of more ways to expand my business in the mornings while the girls are in school and then spending time with them in the afternoon and on weekends.

My girls are now old enough to help me with new ideas, packaging the DIY baking boxes, taking videos of me baking and participating in videos that I’m taking of my recipes, trying my new recipes and to go over my English and my grammar and spelling 🙂

I learned to ask them more and to include them in the process so we in that way I get to promote my business while spending time with my family and having fun.

I learned to let go and to trust my girls with helping me in my business. We found the perfect balance and it works great for us.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?

I love the beach and I love hiking and exploring new trails, so I would take them first thing in the morning to the Torrey Pines Reserve for the beach trail, to smell the ocean and if we got lucky to see jumping dolphins. from there to see the tide pools and to hang out on the beach. I would take them to see more spots like La Jolla Shores, the beaches at Del Mar, Solana Beach and Encinitas. While exploring all those wonderful places, we will visit small pastry shops and French bakeries that San Diego has to offer.

We would go for a walk in Solana Beach small streets and Encinitas, exploring the small shops, restaurants and coffee shops.

We also go to street walk in Hillcrest for the restaurants, vintage stores and more good coffee and pastries.

On Sunday I would take them to Balboa Park to explore the park, the national houses and the museums, we would go to Liberty Station to buy food and have a picnic on the grass.

My favorite end to the day is smelling the ocean salty air as the sun goes down.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
The recognition for my story goes to my husband and my 3 girls. They always believed in me and enable me to follow my dreams.

They were there for me and helped with ideas and new directions even when it does not seems possible.

Website: www.dreamdelicacies.com

Instagram: https://www.instagram.com/dreamdelicacies/

Facebook: https://www.facebook.com/Dream-Delicacies-By-Zohar-Cohen-1922881571359762

Yelp: https://www.yelp.com/biz/dream-delicacies-san-diego?osq=dream+delicacies

Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.