We have the good fortune of connecting with so many bright, accomplished folks from a variety of industries and we often ask them to tell us what they feel has been the most important factor behind their success. We’ve shared some highlights below.

Heidi Hawkins | Color Street Founding Stylist/Team Leader

I think success in business comes down to providing a service or an answer to a customers issue. Whether that issue is something important and complicated or as simple as wanting to look good and save a little money. Color Street is a simple and inexpensive option to pretty nails. It may seem shallow or vane but having a nice manicure makes women feel put together even if they’re a “hot mess momma”. Life is hard and especially crazy right now. Something simple and effortless is an awesome option. As far as me and my branding, I’ve learned that really being just me is the best way to go. Trying to fill an image that you think is good for business, but isn’t who you really are, is exhausting and phony. That’s not fair to your customers. Read more>>

Cindy Beresford | Natural Hair Specialist | Educator

Faith and authenticity. I started my business in faith. I quit the reliable job i had and decided to become a hair stylist full time. This would be my only source of income but i had to start with zero clients and build. I also chose to be true to my beliefs about keeping hair in it’s healthiest state and specialize in natural hair care knowing that wasn’t the most popular way to go in the hair care industry. Now however, i’m glad i did, And have become a leader in natural hair care in West Michigan over the past 10 years. Read more>>

William Lopez | Principal, Alternative Strategies

I contribute my success to listening, connecting with people on a personal level, and looking for opportunities to recognize the commitment of my team members and vendors. I contribute the success of our brand to our Think Tank approach (learn more about this approach on our website), our dedication to clients, and having a seat at the table with our clients (As it relates to elevating their brand awareness and reputation). Read more>>

René Romero Schuler | Fine Artist

I have two answers to this: Number one, is that I always communicate about my work in the positive. Positivity is probably the most powerful tool in my arsenal. People feed off of positivity, and it is energizing and contagious, all of which brings success. Number two, is that I always do my absolute best work. I do not rush or skimp in any ways, and that quality is very evident and vitally important to my brand. Read more>>

Ryan Horban | Freelance Photographer

The most important factor in my businesses’ success was having the luxury to be myself in an industry that traditionally conforms to the false narrative that all brides want a “modern & traditional” set of wedding vendors. This was validated by my early success where clients would express to me how much they enjoyed my blog posts that were created to be 1) entertaining 2) optimized for search and 3) unapologetically honest. Read more>>