We had the good fortune of connecting with Ryan Horban and we’ve shared our conversation below.
Hi Ryan, what do you attribute your success to?
The most important factor in my businesses’ success was having the luxury to be myself in an industry that traditionally conforms to the false narrative that all brides want a “modern & traditional” set of wedding vendors. This was validated by my early success where clients would express to me how much they enjoyed my blog posts that were created to be 1) entertaining 2) optimized for search and 3) unapologetically honest.
Alright, so let’s move onto what keeps you busy professionally?
My job is to be around people on one of the happiest days of their lives and then capture that enthusiasm and positive energy. I feel like my job is to reflect the good vibes in my clients and deflect any stress or anxiety they might have throughout a wedding day. If I am doing a good job and being a beacon of positive energy they will reciprocate by being the best version of themselves. This allows me to capture the most candid, colorful, and full-of-life images. The camera is secondary. Wedding photography is the Art of People.
Any great local spots you’d like to shoutout?
My best friend is my dog Lucy so i guess I would take her for one of our early morning 3-mile walks so she can poop on some fresh wet grass, and then give her some cheese. She is a rescue dog so she is not very fond of strangers so we would avoid any exciting people or places”. Then again, there is wisdom in that as happiness is very much internal.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Anyone starting a business has to learn so much from sales, marketing, web design, accounting, and a long list of things they never would have expected when they first thought, “I don’t want to work for someone else”. One of the early positive influences in my photography career was a local wedding photography team called Your Inner Song Photography. They helped teach me some of the intricacies of photography that were instrumental to my development as an artist. Another voice that helped reinforce my unorthodox approach to marketing and suggest it was positive was Seth Godin in his book “The Purple Cow”. Basically, the book is about being unique, and it is a must-read for anyone trying to find their voice in the marketplace. Lastly, I want to thank myself. F***k yeah you read that right! Go me! Anyone who starts their own business is filled with moments of self-doubt, worry, and anxiety, but throughout those challenges comes a great sense of reward both financially, and more importantly, personally. We all lack confidence at times, and starting your own business will certainly apply pressure on your insecurities of “Am I good enough” or “Am I smart enough”. Being able to work through those internal landmines requires diligence and sometimes pathological positivity. Therefore, I am proud of myself for the times I felt like giving up and Instead double-downed and grinded even harder.
Ryan Horban Photography
Nominate someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.