We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

John Arnold | Head to toe body groomer

Integrity is the core value that matters most to me. “The Body Groomers”, a head-to-toe grooming salon for men, was founded on the concept of doing the right thing for the customer. The customer always comes first. We treat everyone as an individual. In today’s world, every person is dealing with their own unique issues. To provide help, we provide an honest, tailored, and positive experience for every client. One of “The Body Groomers” goals is for every man to “look good, smell good, and feel great!” In achieving this goal, we raise the self-esteem of individuals and better enable them to address the negativity and adversity that they might be facing in their lives, one step at a time. Read more>>

Cristina Santa Maria | Gardener and Wildlife Conservationist

Health! Health is the most important principle to me. The health of my family and the health of Mother Earth is what influences every decision in my life, including work. It’s what has driven me to grow food (and medicine) that is free of harmful pesticides for my family and local wildlife. Who knew that turning an old 60ftx6ft power line access way behind our property into a garden 3 years ago would slowly evolve into starting a gardening community and business!? Read more>>

Lisa Sivak | Spa Owner

Compassion. In a service industry I believe compassion should come above all others. To fully serve, we should get to know the needs and wants of our guests. We need to ask questions to best understand another’s lifestyle which will assist in solving a need, want or problem for their experience in the spa and most importantly for their homecare maintenance. This is not only true for our clients but also as an owner/manager for my team. I value the goals and lives of my staff and with compassion ,together we can achieve great milestones. Read more>>