Many books on startups and business talk about how there are right and wrong reasons for starting a business. So, we asked a handful of successful founders about their reasons and the thought-process behind starting their business.

Robin Litrenta | Family Photographer

I have always been a storyteller with the camera as my instrument. First it was my own life story and then it became my family’s when my children were born. When my youngest was getting ready for college I realized it was time to create space for me. I didn’t want to just take a job to fill my time. I wanted something which filled my soul with joy and brought creativity back into my life. Leaning more into photography first as a craft and eventually a business felt natural, yet also a bit uncomfortable. Since I am a self-taught photographer there was so much to learn. In fact, there will always be something new to learn and that excites me. Creating and building a business was an entirely new concept for me as I had never owned a business. Read more>>

Chelsea Skaggs | Postpartum Coach

My business was created to fill a gap that I experienced. As a new mom, I wanted spaces to talk about the harder, taboo parts and a space that would help me understand all the changes I had been through. After trying different groups and organizations, I didn’t feel my needs were met and so I set out to ask other women about their experiences. It was confirmed that many other women felt this gap and so I set out to fill that with my business model. Read more>>

Paul Dunlap | Owner, Operator & Bike Mechanic

I was tired of the volatility of the software industry and wanted to finally do my own thing. I’ve never been afraid of hard work and this was my chance to see the hard work truly pay off. It was a chance to follow my passion and to see if I could be successful. Read more>>

Mohamed Hauter | Solar Subject Matter Expert & Architect

After years of volunteering with nonprofit organizations, such as Grid Alternatives, I realized that a section of the low-income population remains without help due to the strict qualification requirements. In addition, a large group of trained Photovoltaic professionals were struggling to find jobs with competitive salaries, which might deter the new generation of clean energy enthusiasts of pursuing such careers. For the reasons listed above, I felt that I need to do something/anything to help. Starting Elements Solar LLC accomplished just that. We are able to provide almost at-cost residential solar systems and hire as many installers as we can. Read more>>