We had the good fortune of connecting with Robin Litrenta and we’ve shared our conversation below.
Hi Robin, can you walk us through the thought-process of starting your business?
I have always been a storyteller with the camera as my instrument. First it was my own life story and then it became my family’s when my children were born. When my youngest was getting ready for college I realized it was time to create space for me. I didn’t want to just take a job to fill my time. I wanted something which filled my soul with joy and brought creativity back into my life. Leaning more into photography first as a craft and eventually a business felt natural, yet also a bit uncomfortable. Since I am a self-taught photographer there was so much to learn. In fact, there will always be something new to learn and that excites me. Creating and building a business was an entirely new concept for me as I had never owned a business. But being a small business owner brings me immense pride in knowing I built something from the ground up and I love how my kids watched me bring a dream to fruition.
Alright, so let’s move onto what keeps you busy professionally?
I am a big believer in providing a high quality customer experience and I believe this, in addition to my art, helps me standout in my industry. I spend a lot of time getting to know my families before they step in front of the camera. We discuss wardrobe and location goals and I provide them with a What to Expect on Your Photoshoot guide. They also receive a simple questionnaire which helps me customize their portrait session to their personalty. Sometimes it can take 15-20 minutes for people to relax in front of the camera so I “meet” them via video chat prior to their portrait session. I especially do this for my high school seniors and families with young children. I find it helpful for them to see my face and hear my voice so when they show up for their portrait session they are completely comfortable and ready for a fun experience.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I like showing my guests how varied San Diego is. A day might start with breakfast at a local beachside mom and pop restaurant in Encinitas followed by a hike up Torrey Pines Reserve. Cabrillo National Monument, the Point Loma Lighthouse and tide pools are also favorite places of mine. Julian is another wonderful place to visit to show some of San Diego’s history. Dinner in Little Italy provides a fun experience with people watching and delicious food.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My fiance Ron Graham has supported and encouraged me every step of the way.
All images by Robin Litrenta Photography
Nominate someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.