We had the good fortune of connecting with Xiomara Urrutia and we’ve shared our conversation below.

Hi Xiomara, what role has risk played in your life or career?

My mentor used to say “Everything is risk, including not doing something. The choice is yours”. That took a lot of the fear away from trying new things for me and it gave me the opportunity to be brave in situations where the safe choice might’ve been my go to.

Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?

I take pride in the fact that my business was created to serve others. My main purpose is to help people develop the habits of an entrepreneur so they can create a successful business of their own.

It’s not easy to pursue your dreams and doubt will be your biggest enemy. When things slow down, or a deal falls through, you start to question if you are good enough, if this was a good idea, if you will be able to maintain your lifestyle. That’s why good habits have to be your foundation, because in those situations you just put your head down, keep working and before you know it the light is ahead and you can look up again.

The biggest lesson I’ve learned is to create a solid list of values you will stand by so that you cannot be pursuaded by the wrong opportunities in difficult times.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.

I am a lover of the outdoors and good food! My idea of a good time to share with friends would be some great hikes like potato chip mountain, Torrey Pines and other great views of San Diego.  Beach time with some kayak action around La Jolla, and maybe a tour of Balboa park. Some great food in my neighborhood of North Park and Hillcrest such as InsideOut, Underbelly, The Smoking Goat and some night action at Seven Grand for some good drinks and Bluefoot for some dancing!

Who else deserves some credit and recognition?

I am a result of some really good advice and some solid reading.

The book that changed me most is called “Wired that way” by Marita Littauer. She explains that there are four types of wiring and we are all different mixes of these options. These differences result in our perceptions and she iterates the best way to treat someone is how they want to be treated not how you like to be treated.

I am also a result of entrepreneurial elders. My parents and a large part of my aunts, uncles and cousins are all self employed with successful businesses of their own, so their mindset was instilled in me from a young age. The idea that you can create the life that you dream as long as your habits are consistent and your work ethic is strong, is a reality for me and I am extremely grateful to my family for this gift.

Website: anclaconsulting.com

Instagram: @anclaconsulting

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