Meet Cyn Meyer | Founder of Second Wind Movement™

We had the good fortune of connecting with Cyn Meyer and we’ve shared our conversation below.

Hi Cyn, can you talk to us a bit about the social impact of your business?
Second Wind Movement™ was born from a deeply personal place – a lifelong witness to what happens when older adults are sold the story that retirement is a time to ONLY relax, wind down, and step back from the world.

I’ve seen what that does to people. And I believe they deserve so much more.

What I do is help older adults, the go-getters, the high-achievers, the people who poured decades of heart and hustle into their careers and families, discover that retirement isn’t the finish line. It’s actually the beginning of one of the most meaningful, exciting, and growth-filled chapters of their lives.

The social impact of that? It ripples out in ways that are hard to measure but impossible to miss. When someone stops living on autopilot and starts living with genuine purpose, pursuing passions they didn’t even know they had, contributing their unique gifts, deepening their relationships, the people around them feel it. Their spouse feels it. Their grandchildren feel it. Their communities feel it.

That’s the movement I’m building. One person’s growth journey with a big positive ripple effect.

The world genuinely needs what older adults have to offer. Their wisdom, their creativity, their lived experience, their capacity for deep human connection. My mission is simply to make sure they know it, and give them the tools, the clarity, and the system to share it, beautifully and fully, for the rest of their lives.

Alright, so let’s move onto what keeps you busy professionally?
My career path has never followed a straight line, and honestly, that’s exactly why it works.

I spent time in the financial services industry before becoming a life coach, and that experience changed everything for me. I watched clients with impressive nest eggs and decades of careful financial planning hit retirement, enjoy a brief honeymoon period, and then completely unravel. They had done everything “right” by society’s standards and still felt lost and purposeless. Nobody was teaching them how to actually live their retirement, only how to afford it.

So I went deep into neuroscience, specifically neuroplasticity, and combined it with certified life coaching to build the Rewire Retirement Method. I founded Second Wind Movement™ in 2018, while caring for my newborn daughter and working a full-time job, because I could not stop pulling on this thread.

Was it easy? Not even close.

Here’s the biggest lesson of my career: this audience is not a cookie-cutter audience, and the advice that works for most entrepreneurs simply does not apply here. I’ve watched so many coaches and “gurus” chase the latest funnel strategy or urgency-based sales tactic and try to apply it to my world. It always falls flat, because older adults navigating this transition don’t respond to hustle culture. They respond to honesty, patience, and being met where they are.

So I made a decision early on, and I’ve protected it through every algorithm change and business trend since: my audience and my calling come first, always. Even when it meant slower growth. There were years I picked up writing jobs just to keep building this, because I believed in it that much. I would do this work for free. For a long time, I basically did.

What I’m most proud of isn’t a revenue number. It’s watching someone go from feeling completely lost the moment they crossed the retirement finish line to writing books, mentoring an audience, and finally kickstarting the passion project they’d been stuck on for years.

If there’s one thing I want the world to know about Second Wind Movement™, it’s this: retirement is not the end of your story. It’s the beginning of one of the biggest growth journeys you’ll ever go through. I built this work, and protected it fiercely, because I believe that with everything I have.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Let’s go! This would be a week of sunshine, ocean air, good food, and zero rushing. Here’s how I’d do it:

Day 1: Settle in and watch the sunset

We’d land in LA and head straight down toward the coast to decompress. First stop would be a cozy beach cafe like Wild Strawberry Café in Laguna for a slow afternoon coffee and pastry, then a sunset walk on Main Beach to shake off the travel.

Day 2: Hidden coves day

This is the day I’d take my friend off the beaten path. Laguna has so many quiet little coves that most tourists miss completely, places like Shaws Cove and Table Rock Beach, with tide pools, clear turquoise water, and barely any crowds if you go early. We’d pack a little beach bag, bring snacks, and just be. No agenda. Pure presence.

Day 3: Coastal bike ride

We’d rent bikes and ride the coast, weaving along the Pacific Coast Highway with stops whenever something catches our eye. Lunch would be right on the sand at a spot like The Deck or Lost Pier Café, the kind of place where you eat with your toes practically in the water and seagulls eyeing your fries.

Day 4: Beach restaurant evening

Dinner at a place like Sapphire or Nick’s Laguna Beach, both a block or two from the ocean with patio seating and that golden-hour glow. We’d order too many appetizers, share everything, and talk for hours.

Day 5: Up into LA for a night out

We’d head up to Hollywood for a change of pace. First, Hotel Cafe for an intimate live music show, the kind of small venue where you’re close enough to feel the music in your chest and might catch an artist before they blow up. Then we’d wander over to The Library Bar, tucked inside the Roosevelt Hotel, for incredible craft cocktails and a little old Hollywood glamour to close out the night.

Day 6: Slow morning, hike, ocean again

We’d do a coastal hike, maybe through Laguna Coast Wilderness Park or out toward Crystal Cove, then reward ourselves with a long lazy lunch back at a beachside spot. This is the day for deep conversation, the kind where you catch up on everything that actually matters.

Day 7: Full circle

One more sunrise or sunset walk on the beach, one more coffee at our favorite spot, and a slow goodbye.

Honestly, the through-line of this whole week wouldn’t be the places themselves. It would be the unhurried pace. No itinerary stuffed to the brim, no rushing from activity to activity. Just good food, ocean air, deep conversation, and the kind of presence that’s so hard to come by in everyday life. That’s the trip I’d want to give someone I love, and it’s honestly the same energy I try to bring to retirement: less hustle, more presence.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Definitely my clients and students. Every single person who has trusted me with their retirement journey, who showed up scared or lost or just quietly hoping for more, and then did the work anyway – their GROWTH is proof you can rewire your brain intentionally and the reason this movement exists. Their courage is what keeps me going. I’m energized by them every single day, and their transformations are what I point to when I want to show the world what’s actually possible in this life chapter.

Second, my dad. He survived brain surgery and 38 rounds of radiation, and watching him navigate what came after – the uncertainty, the identity questions, the fear of purposelessness – sent me down a deep dive into neuroplasticity and the science of the brain that ultimately became the foundation of everything I teach. He didn’t know it at the time, but he and the researchers, neuroscientists, and life coaching certification program handed me my life’s work and personal calling.

And of course my grandparents, both of whom passed touched by Alzheimer’s. Their story – coupled with the older adults I played music for in retirement homes growing up – quietly fueled my obsession with cognitive health, brain plasticity, and helping older adults protect and grow their minds well into their later years.

Website: https://secondwindmovement.com/

Instagram: https://www.instagram.com/secondwindmovement/

Linkedin: https://www.linkedin.com/in/coachingbycynthiameyer/

Facebook: https://www.facebook.com/secondwindmovement/

Youtube: https://www.youtube.com/@CynMeyerSecondWindMovement

Other: https://www.tiktok.com/@secondwindmovement

Image Credits
Second Wind Movement™