In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

Vincent Ghoste | Muralist

Practicing kindness is most important to me. I have not always been the kindest person, but I have found, too late in life, that this is what is needed most in this world. You don’t have to be perfect all the time, but good things will come your way if you try to be kind in your daily life. Read more>>

Kelly Breakall | Permanent Makeup Artist & Esthetician

Basically doing the right thing no matter what. I have seen too many Lash Artists and Permanent Makeup Artists take shortcuts or use low quality or unsafe products because it’s cheaper. I’ve also seen artists perform services on clients who should not have those services done. Not everyone is a good candidate for permanent makeup. So sometimes you have to turn people away and forgo the money you could have made. It’s your responsibility to protect your clients. If you want to keep clients, they need to trust you. They need to know you’re not lying or taking shortcuts to save time or make a quick buck. You don’t have to be “the best”, but you should at least be honest. That’s how you get clients for life, and how you can go to sleep at night knowing you did the right thing. Read more>>

Saloni Patil | Freelance Writer & Creative

Honesty has been a core value in my life from the time I was a child to even now as I progress through adulthood. I value honesty because it empowers me to live a life that is rooted in authenticity. When I am honest with myself I can be truthful about what I am feeling, thinking, and experiencing. Moreover, I have found that this value manifests itself in my relationships, writing, passions, and experiences. There is so much freedom in living an honest life because I don’t have to pretend or be inconsistent, I simply show up as myself in every situation. Moreover, I have learned that when I am honest about who I am, the people around me feel inspired to do the same. It is a chain reaction that motivates everyone to live by their own truths, which I think is very beautiful. Read more>>

Ashley Teague | Estate Planning and Probate Attorney

Principle: Worry about taking *excellent* care of the client before even considering your own financial reward or compensation. And here’s a little secret, at least from my personal experience: Sticking by this principle is not only incredibly rewarding personally, but also garners the respect and trust of those around you, which in turn naturally leads to greater financial reward. Your business will organically grow and expand as your community learns you and your services are worthy of their trust. Read more>>

Lindsey Lieberman | Mindfulness-Based Dog Trainer & Behavior Consultant

The principal that guides my life and my work is the yogic concept of Ahimsa: non-harming. I strive to practice Ahimsa in my daily life by being mindful of the impact of my actions, speech, and thoughts on the people & creatures around me, the planet, and myself. I do my best to have the most positive and least harmful effect as I move through each day. Professionally, as a dog trainer and behaviorist, I want to ensure the physical, mental, and emotional safety of those I work with: both human and canine. I am a positive reinforcement trainer, which doesn’t just mean training with cookies (although that is definitely a part of it!), it also means that I adhere to the principals of LIMA (Least Intrusive, Minimally Aversive) as a guide for how I work with my canine clients. It’s the animal behaviorist’s version of, “first, do no harm.” Read more>>

Jean Branan | Jewelry Designer & Owner

As I created Pack for Paris and continue to follow and develop my vision for the company, the most important value that matters to me is authenticity. Being my authentic self has allowed certain aspects of my business to naturally fall into place while allowing others to understand who I am and my point of view. Hopefully, this helps me stand out in the very competitive jewelry space! My brand may not be for everyone and I know that’s perfectly normal, but those who are interested in my designs seem to appreciate what I’ve created. Allowing myself to be authentic has helped me uncover new perspectives that open my mind to other possibilities in keeping with my vision. Read more>>

Kaith Karishma | Filmmaker

A principle that drives me to succeed despite working in an industry that is very unkind to its minorities is that my success rests on uplifting the people around me. I used to think that I wasn’t good enough to be a filmmaker. I thought my creativity wouldn’t mesh well with the industry, and that there would never be a place for someone like me in cinema. But the more I learned about film, the more I realized that I desperately needed to reframe the way I looked at my self and the industry; it wasn’t that I wasn’t good enough for the film industry, it’s that the industry isn’t good enough for me. Just look at award shows and how there is hardly any representation for black people, indigenous people, and people of color. Queer and trans people are on the fringes of contemporary entertainment, having to claw our way to any sort of mildly decent representation. The most common cause of death in the film industry is driving while exhausted after criminally long shoot days. Read more>>

Jessica Ottemiller | Business Owner, Hairstylist, and Makeup Artist

The most important principle that drives the business is making people feel their absolute best, both on the outside and the inside. I strongly believe that people who feel good about themselves do good for those around them which creates a positive ripple effect on society. Our goal is to focus on our clients not as a means of making money but as a means of helping them feel beautiful, confident, and valued. Read more>>