In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

Monique Minahan | Creator

Integrity and authenticity are two things I won’t sacrifice in my work and on my path. They are values I look for in others who want to collaborate also. Keeping my interactions human and personal is more important than growth. I revisit why I’m doing this work often. It helps keep me honest! Read more>>

Bakes | Hip-Hop Artist

Reciprocity. Getting what I give in the form of energy. Whether it’s paying for a service and getting what I paid for, or relationships where I get the same effort and care that I give. Read more>>

Brooke Joanna Benlifer | Registered Dietitian, Personal Trainer, Youth Fitness Specialist & Weight Management Specialist

Integrity. Everyone’s relationship with food is different, and very often, there is a really deep emotional connection to food. People share a lot with me, and I always make sure to create a safe space for them to work through past issues and limiting beliefs so that they can heal and learn to nourish themselves and achieve and maintain balance with food. A healthy relationship with food trickles down into many other aspects of their lives. Read more>>

Becky Nelson Dahl | Graphic Design Firm Founder

Hard work. It’s something in my control to move our business forward. Read more>>

Erin Kuba | Baker & Entrepreneur

The most important value to us is providing great customer service to our clients and creating a wonderful overall experience from the first interaction to long after the last bite of dessert. We want our customers to know that their special events are as important to us as our own and that we’ll always give 110%. This core value was born during our first stages of becoming a bakery because we truly felt that receiving good service was more rare than it should be. As Americans, we live such fast paced lives, that it seems like sometimes people don’t ‘have the time’ to be polite to strangers / customers, or just ask how their day is going. Especially now during these ever changing times, we think it’s so important to be kind to others and as cliche as it sounds, ‘treat others the way you’d like to be treated’. Read more>>