We had the good fortune of connecting with Erin Kuba and we’ve shared our conversation below.
Hi Erin, Let’s talk about principles and values – what matters to you most?
The most important value to us is providing great customer service to our clients and creating a wonderful overall experience from the first interaction to long after the last bite of dessert. We want our customers to know that their special events are as important to us as our own and that we’ll always give 110%. This core value was born during our first stages of becoming a bakery because we truly felt that receiving good service was more rare than it should be. As Americans, we live such fast paced lives, that it seems like sometimes people don’t ‘have the time’ to be polite to strangers / customers, or just ask how their day is going. Especially now during these ever changing times, we think it’s so important to be kind to others and as cliche as it sounds, ‘treat others the way you’d like to be treated’. We believe making this one of our core values helps us bake better desserts for our customers by using quality wholesome ingredients, having the flexibility to customize, and baking from scratch. Something such as our House-made Marshmallow Fondant is normally purchased, but taking the extra care to make this ourselves creates a cake that is so much tastier and is something you’d only find in a boutique bakery. Our goal has always been to help make each customer’s day a little bit better through our interactions and the desserts we bake. You never know what life is going to throw at you, but we always hope to make it a little sweeter. At the end of the day, we just truly love baking and know that we’re very fortunate to have been able to turn this passion into a career, so we’re going to do everything we can to keep our clients happy by providing the best experience we possibly can!
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
We are a boutique bakery that specializes in weddings and special events, so we get to create lots of different designs and desserts each year for our clients and couples. We bake from scratch to order, without any preservatives, Hydrogenated Oils, High Fructose Corn Syrups or cake mixes and we only use unbleached flours. We’re also happy to customize desserts, making things such as allergen friendly Vegan and Gluten-less sweets. Bakery life definitely takes a lot of hard work (even without a store front), dedication and patience – it has by no means been easy, but we’re very fortunate to be where we are today. Especially being a boutique bakery and small business, there are definitely long late nights, both baking and decorating. Our first days were spent mostly selling at local farmers markets and offering wholesale packaged cookies, which was also a ton of work, but it eventually led us to the wedding industry which is where we’re happy to be. We started working with a lot of wedding coordinators, venues, catering companies and other industry vendors that really helped grow our business and get us to where we are today. These trusted referrals to couples mean the world to us, and make such an amazing difference. One of the greatest lessons we’ve learned along the way is to stay focused and keep an open mind when creating a business where you’re doing something you love. When something you’ve been doing for awhile may not be working, try another avenue until it gets you to where you want to be.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My husband and I work a ton, so when we get the chance to go out or do something fun, it’s usually pretty close by so we can maximize the time we have! Here is a day I’d plan for my best friend: I’m not a big coffee person (I love tea), unless it’s Blue Bottle Coffee in Del Mar, but I love the pancakes at Beach Plum Kitchen in Carlsbad. I’m not usually a big pancake person (these days, Sourdough Pancakes are our fav), but there’s something special about there’s – the Buttermilk and Lemon Ricotta are both delicious! I would stop by my favorite flower shop, Societe Fine Flowers in Del Mar and have my friend Allison make the most beautiful arrangement (she was also our wedding florist!). My husband also builds reclaimed wood tables, and made one that’s in her shop, which I could LIVE in. Then we’d have lunch at Umami Sushi in San Marcos. It’s a newer restaurant that we love. It’s always fresh, has a great menu of offerings and great service. We love going on hikes in Carlsbad and San Elijo Hills (where my husband proposed, at a little waterfall) where we can enjoy the quiet and get some fresh air. For a special dinner we love going to The Argyle Steakhouse at The Park Hyatt Aviara. It’s a nice, quiet restaurant with a delicious Ribeye. Also, make sure you don’t forget the smoked salt!
Who else deserves some credit and recognition?
My husband and business partner, who has always been there through the thick and thin since day one! Even though our clients usually think he’s just the guy who carries the heavy boxes, our bakery wouldn’t function without him. We are so blessed to be one of those couples / teams that can work together 24/7, and absolutely love it. Life is short, and we couldn’t be happier to spend all the time together that we do. And of course, the many friends, family and friendors / venues who have continued to support us throughout the years. A special thank you to our sweet friend Rachel Welland of Bliss Events for nominating us today!
Jessica Rice Sage Justice Natalia Cruz Shelly Anderson