We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Jacqueline Fisher | Small Business Owner, Screenwriter, and Jewelry Designer

Kindness matters most to me. You have to like the person you see in the mirror. This applies to life, but also business. When you have your own business, you must do what you think is right, and overall, make the customer the happiest. Life is about relationships, and so is business. Read more>>

Kelly Moore | Psychic Medium

From my perspective it’s really important that people understand, what to me is a basic truth: we are not human beings having a spiritual experience, we are spirits having a human experience. That turns the entire understanding of what we’re about here 180 degrees. We are spirit. This is my experience. This is my truth. That spirit is peace. That spirit is joy. It is who and what we are. In order to experience true Peace in our lives it is necessary to connect to that peace that is within us, that IS us, to connect to our own spirit. And this can be done anywhere, anytime. I call it “going home”, because that is our true home. And we can go home, even if just for a moment, to reconnect to that Peace that is us, and come “back” refreshed and rejuvenated. So the “value” here, is Peace. The value is Joy. The value is the truth that lies within us, that is us. Talking about it is just that, talk. Experience Peace. Know Peace. Know your self. Read more>>

Aurora Bewicke | Artist & Human Rights Lawyer

Respect, including both respect for others and respect for myself. Only by allowing individuals the space to embrace their own perspective and their own way of doing things can we truly have diversity. And, without diversity, the world would be a boring place. I’m not into boring. On a more serious note, I equate the opposite of respect as repression. Neither communities nor individuals thrive under a system of repression. Small repressions beget system repression. When I take an action, I try to remember to ask myself whether the action respects my true self and, also, whether that action respects the dignity of those with whom I am interacting. With my art, the bigger struggle is to respect my own path without focusing on the (imagined or real) perspective of the critics, gallerists, public, etc. Of course, it is all trickier in practice than in theory. I’m an imperfect human. I mess it up all the time. To quote Langston Hughes: “Do you understand my dreams? Sometimes you say you do. And sometimes you say you don’t. Either way. It doesn’t matter. I continue to dream.” Read more>>

Aurora Vilchis | Creative Marketing Director + Designer

I absolutely believe in the the motto, humans first, business second. I have met dozens of business owners throughout my creative career and principles that align with our brand is the notion that businesses exist to do and give their talents and gifts to the world. If we can all be fully authentic and live in to who we were all made to be and do, the world would be fuller. Read more>>

Emilia Perdue | Organizing Specialist

The values/principles that matter most to me as it relates to my life and business are professionalism, work ethic and kindness. As a consumer, I rarely had a positive lasting impression from those I hired. I was often frustrated with the experience and displeased with the work. Those experiences made my natural desire for success stronger. I wanted everyone to have a positive interaction and experience when it came to Thriving & Organized. I think it is essential to communicate with clients quickly, completely and often to ensure that the client is comfortable with all aspects of the service. I make it a point to respond to all inquiries within 24 hours and follow up as needed. I consult at length with each potential client to ensure I understand their goals, budget and give a thorough explanation of my process. I always arrive on time, prepared and ready to exceed expectations. Organizing can often be an emotional and overwhelming process as one decides what to keep and what to part with. Read more>>