We had the good fortune of connecting with Simone Sloan and we’ve shared our conversation below.
Hi Simone, what was your thought process behind starting your own business?
Starting my business was almost an accident. I was engaged to my now husband and since we were doing an ultra small wedding (by choice), i wanted to pay closer attention to my favorite part of it, which was the stationery. I wanted the invitations to be flawless (they weren’t LOL), and the design to be intricate (they were). Every guest had a different invitation design, which now I thank the universe I only had 15 people at our wedding. It took me 6 months of practice to have the calligraphy part to be decent enough that I would be ok addressing my invitations. What surprised me the most though was the fact that most people who started to ask me to do little stationery work for them, they were solely interested in the calligraphy part. As I was getting more requests for work, I decided to make it an official side business while I was still working on my corporate job. It’s true what they say about doing what you love and you don’t ever work a day in your life. It really doesn’t feel like work, even when I have to stay up way past my bed time so I can finish an order. It’s fun and rewarding.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My art is my therapy but I’m sure you have heard this from very many artists. I heard a long time ago that if you have a hobby or an activity that makes you forget to eat, then you might have found your calling. My business is mainly calligraphy and my favorite part is seeing my clients’ reaction when they see what they commissioned from me. From poems on leather bound books, to mirrors, to addressing envelopes, I’m so happy to take a little tiny part in someone’s life story. As you might think, the journey to owning a business wasn’t always the easiest. It took me years of hard work, and a lot of practice to refine my craft and that’s something I still have to work on it everyday. There weren’t a lot of calligrapher in my area and classes weren’t as available as they were right no, so the learning curve was steep. Additionally, juggling family, kids, sometimes multiple business ventures can sidetrack you to a point where it becomes chaotic, but you learn how to plug through and get the job done.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Torrey Pines State beach is my spot, so you can always fine me hiking there. Amazing place if you’re into bird watching and you can almost always spot dolphins. La Jolla Cove is also another spot you can’t miss with a lot of good restaurant (Eddie Vs has amazing seafood and make sure to get dessert, their banana’s foster is from another world). and few gelato places. If you’re biking (or even driving” follow the bike route from La Jolla, through Windnsea, all the way to North PB and Tourmaline beach. You can’t be the ocean view. If you’re still in the area, Go check out the La Jolla Hotel top floor for some happy hour. As you can see my favorite place is by the ocean, so you’ll most likely see water from any of the places I recommend.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
All the women in the wedding industry who support and lift each other up. I have been so lucky to have worked with so many great people in this community. What really helped me push through the pandemic and take my business to the next level (and full time) however was reading the book “Don’t Keep your Day Job” by Kathy Heller. Amazing book filled with encouragement about really investing in yourself and living your life’s true purpose.
the very first photo (of a close up of my hands and envelopes) was taken by Natalie Bray. All the others were taken by me.