We had the good fortune of connecting with Shaira Espino and we’ve shared our conversation below.
Hi Shaira, can you walk us through the thought-process of starting your business?
The thought first came when I realized I am living in the golden years, my 20’s. Here I was, working 40 hours a week in an office job for 2 years, and I already hated it. Money was steady, yet I was the most depressed I had ever been. Do I see myself doing this for the rest of my life? No. I decided right then and there I would make as many mistakes as I needed to in order to answer that question with a solid “yes”. Why waste any more time on something I find meaningless, when instead I have the opportunity to work for the life I’ve always wanted? From there, my business was born in fear I would waste the only life I have on a mediocre lifestyle.
Alright, so let’s move onto what keeps you busy professionally?
I am selling my skill set rather than a specific item so having various outlets for my creativity is what keeps me occupied. Having different outlets allows me to explore as many different forms of art as possible, and this to me is an important part of what I do. So when I’m tired of painting murals, I go back to designing my clothing. When macramé becomes too repetitive, I switch to creating portraits or logo/brand designs. When I don’t have the imagination to create something for myself, I open myself to tattoo commissions. The point isn’t to stay busy, but instead to do the things that make you excited to live.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My favorite spot in San Diego would have to be Balboa Park. I love the environment and architecture, not to mention all the art. Seeing people so connected, either painting in the grass or dancing and singing. This place is always so full of life.
Who else deserves some credit and recognition?
Everyday I wake up, I think about how fortunate I am to be able to pursue this career and live this charmed life. My parents (Diana and Arsenio Espino), had very limited options growing up, making so many sacrifices and continuing to do so in order for me to have as many doors open as possible. They laid the foundation for my progress and success, ingraining the value of hard work and determination. As my dad would always say, “As long as you try your best, you will never fail.”