We had the good fortune of connecting with Sarp Sekeroglu and we’ve shared our conversation below.
Hi Sarp, do you have some perspective or insight you can share with us on the question of when someone should give up versus when they should keep going?
Startups are hard. Startups with a hardware component are harder. Startups with a hardware component and are in water industry are even harder! So we had many occasions where the going got hard, really hard. But we pushed forward every time, and we will continue to push as long as we see the excitement it creates in our customers and the technology proves its value with the data it generates. We help utilities to improve employee safety and health, help them with increasing operational efficiency and take their customer service to the next level. As we generate data from existing water meters we are helping people to better understand their water consumption behaviour, which leads to better conservation efforts. We also provide leak detection, which saves thousands of gallons of water, our most precious resource. As long as we see the need and the market fit for our technology, we will keep going!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Water Pigeon empowers cities, water districts and consumers with high-resolution water usage data to better manage life’s most precious commodity. Our technology generates water consumption data from existing water meters with an optical solution that can be installed in minutes and at half of the cost of current solutions. We focus on and believe in data, which in our case is literally buried in the ground. We saw the suffering the utilities are going through to generate this data and created our solution to meet their needs. This was no easy task. Being a startup in the water world with a hardware component is very very challenging. However, we are fortunate that our investors believe in us and our customers see the value in our solution. The most important thing we’ve learned is to keep a positive attitude and be resilient. When it gets hard, try to be creative and find a solution that will take the company to the next level. Our goal is to equip everyone with valuable data so we can manage our life’s most precious commodity more efficiently.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
It is hard to beat beaches when it comes to activity. Our favorite beach is La Jolla Shores, followed by Del Mar. The Zoo is a favorite time for the kids and the breweries are a favorite spot for adults. My favorite breweries are Ballast Point, Alesmith and Societe Brewing. Botanical Gardens in Encinitas are always a peaceful place to visit. Music at Belly Up and House of Blues are always great options for entertainment (pre-COVID times). A few of my favorite restaurants in town: Ballast Point (Best beer selection) Draft Republic (Great food) Raki Raki (Best ramen) Taco Fiesta (Late night California Fries!) Trujillos (Best California Burrito) Salt & Straw (best ice cream) George’s (best view)
Who else deserves some credit and recognition?
My company wouldn’t be here without the support of my wife, Seda Dogan. Additionally I really appreciate the local and national startup ecosystems that took us in, provided mentorship and guidance for the last 3 years. So special thanks to Evonexus, Connect with SDVG, Imagine H2O, Launch Alaska and AcceliCity. They probably have no clue either my company or I exist but I really appreciate Reid Hoffman and Seth Godin for their podcasts, Masters of Scale and Akimbo, which provides great guidance and examples to entrepreneurs.