We had the good fortune of connecting with Nargis Mithaiwala and we’ve shared our conversation below.
Hi Nargis, is there something that you feel is most responsible for your success?
Creating pieces that I would wear or purchase myself. At the beginning, we had a couple of scarf styles that I was not passionate about; they were pretty, but they didn’t fit my personal style, and that lack of admiration and desire showed in how I promoted those scarves. It became a burden rather than a joy to share. From then on, I knew, in order to have any kind of success, I had to want everything I would sell. If I wanted it, I knew I could sell it from a place of authenticity rather than just move through inventory. When customers see your happiness towards something, they want that happiness too.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My career has kind of been all over the place. From retail to internships to normal 9-5’s in industries not even related to fashion. It wasn’t easy because I was so eager to be where I am now, but it was necessary. I learned so much from each position that I now apply to From, Mila, and I have just very recently realized that. Working retail, I learned the importance of visual merchandising. During my internships, I learned the basics of putting a collection together. During my 9-5’s, even though all weren’t in the fashion industry, I learned the workings of an office environment and how to work effectively across different teams. Our brand and our story is centered around our love for block prints and the fact that we are a small family business, but we don’t intend on being small forever, and my experience is hopefully paving the way for that Big Dream.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
As someone who lives in Orange County and spends most of their time here or in L.A., I actually need a San Diego itinerary. So, if anyone has any recommendations, please share! I should explore San Diego more.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to highlight Kristin Lewis at The Garage Collective. When we were incredibly small, she gave us a space in her store to sell our pieces, and really encouraged all the designers/brands to work together and support each other. She’s full of small business knowledge, support and love for those she works with and truly wants to see everyone succeed.
the model shot which was taken by Jen Griswold (instagram.com/jen.griswold)