We had the good fortune of connecting with Nada Adjadj and we’ve shared our conversation below.
Hi Nada, what is the most important factor behind your success?
The most important factor behind SoBelle Favors’ success is the personal relationships that keep our business thriving. Our relationships are critical to our success, starting from our suppliers, designers, employees, marketing team and the ongoing relationship we preserve with our beloved customers. SoBelle Favors prides itself on the fact that we have maintained loyal relationships throughout the lifetime of our business, this includes the our chocolate manufacturer, decoration suppliers and SoBelle Favors has employees, all of whom have remained reliable and supportive since the inception of our business. Furthermore, many of our clients have been loyal customers for well over a decade. SoBelle Favors has been honored to provide favors for a series of our customers’ milestone events starting from engagements, to weddings, to baby showers to baby’s first birthday parties. While we are grateful to have thrived, we are well aware that this was only possible due to the support and efforts of our SoBelle Favors’ team and loyal customer base.
What should our readers know about your business?
SoBelle Favors, unlike other favors and gifts, are individually crafted per each client’s request. Given the nature of our business, designers at SoBelle Favors’ collaborate directly with customers to make sure each favor satisfies their desires. The design process allows us to form meaningful relations with our customers, and these relationships are critical to our success. Our clients are most often repeat customers and they tend to be the best source for future referrals. It is a privilege to partake in our clients’ celebrations, and it is through their imagination that new designs are created. I would like our current clientele and future clients to know that we are grateful for your orders. It is a privilege to serve you and thank you for sharing your beautiful concepts, allowing us to create innovative designs.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
When any of my friends visit, they are all met with the same greeting, “[w]elcome to the best city on earth”! First no visit to San Diego is complete without a stay at the iconic Hotel Del Coronado. There is no better way to greet the day, than with a sunrise spin class on the beach at the Hotel Del. After waking up at this seaside paradise, find your way downtown and enjoy a champagne brunch on the Hornblower, where you can soak in the San Diego views. Following brunch take advantage of the glorious San Diego weather with a mid-day hike at Torrey Pines State Reserve. After you are done with a hike, find your way to La Valencia Hotel for an early happy hour with live music at La Sala, an open-concept Spanish inspired terrace with delicious hand-crafted cocktails. You can end your day in paradise, with a once in a lifetime experience, dinner at Addison in the Fairmont Grand Del Mar. Addison is San Diego’s first Michelin-starred restaurant with an unforgettable 5-course or 10-course chef’s tasting menu.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
While there are so many people I credit to SoBelle Favor’s success, Mr. Ed Kutch the Senior Catering Sales Manager at the iconic US Grant Hotel in San Diego is the first to come to mind. Ed is not only a dear friend, but he has been an advocate and source of motivation for SoBelle Favors since its inception. Without support from people like Ed and his impeccable taste, SoBelle Favors would not have thrived into the business it is today.
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