We had the good fortune of connecting with Golnaz Yamoutpour and we’ve shared our conversation below.
Hi Golnaz, is there something that you feel is most responsible for your success?
The most important factor behind my success is the ability to try new things without the fear of it not working out the way that I imagined it to. My perception of failure is a bit different than the norm, so that enables me to have this fearless entrepreneurial spirit that allows me to easily pivot once I realize something isn’t working. I give myself some time to mourn the loss, but then I quickly move on. Self-pity has never been my game. Most of us are afraid of failure because of what it may look like to others. Some of us are afraid of what we may have to risk or sacrifice in order to even get a taste of what another life could look like. I’m always finding myself hungry for exploration and discovery of what life can offer beyond my primal understanding. This mindset also transfers into relationships — both working and personal. Some may find it harsh, but I find it healthy to remove people from your life that aren’t contributing to either your health, happiness, or growth. I never see relationships as failures. I see people coming into my life for a reason or a season, and the anticipation to discover the purpose is what keeps me going.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Eclectic Media is a marketing consultancy I started to help brands tell their stories with an emphasis on social media and experiential events. I started the LLC back in 2014, but since I had little marketing experience and just started my MBA program, I decided to start a restaurant discovery platform on Instagram called eat drink dish mpls®. We exploded onto the scene in Minnesota with the mission to support local businesses. Today, it is a 5-year award-winning ‘Best Instagram’ account by City Pages, has over 68,000 followers, a reach over 500,000 users a month, and a staple for locals looking to find their next favorite dish. It wasn’t until 2018 when I decided to finally branch out and offer consulting to businesses looking to build brand identity and awareness. What sets us apart, besides the fact that we are a woman and minority-owned business, is that I’ve built a brand (eat drink dish mpls®) from nothing and have leveraged it in so many ways in order to invite opportunities that wouldn’t have been there before. I’ve been an influencer, I’ve hired influencers, appeared on TV, spoken on panels, at schools, on podcasts, etc. and understand the thought-process and values behind it all. Most importantly, I understand the struggles of an entrepreneur, creative, and business owner. Therefore, one of the biggest philosophies at Eclectic Media is that if you don’t truly believe in yourself and your brand then we can only take you so far. It all starts within, and if you have limiting beliefs along with a mindset that marketing is a “nice-to-have” vs. an essential part of a business’s survival rate these days then your results will be limited. Overall, it’s not easy to self-promote for most people and you always need that outside perspective to help you convey your message in a concise and powerful way.
Any great local spots you’d like to shoutout?
I live in the heart of Uptown Minneapolis, Minnesota nearby lakes, award-winning restaurants, parks, and a vivacious art scene. However, I love to eat so I would probably take my friend to some of my favorite restaurants like Martina, PinKU, Lake & Irving and to top it off, the restaurant on top of Restoration Hardware because 1) it’s beautiful and 2) it has views! Then we would take a walk around the Lake of the Isles that also line these gorgeous mansions, or stroll around the famous sculpture garden. Next, we would head over to Northeast and take a ride on the ferris wheel at Betty Danger’s Country Club while sipping on some cocktails. For dessert, brunch, coffee: Patisserie 46, Black Walnut Bakery, Dogwood Coffee, Five Watt, Spyhouse Coffee, Penny’s Coffee, The Lynhall — I frequent coffee shops because of the nature of my work so I’m all about independent coffee shops. Lastly, one of my favorite spots in Minnesota is Still Water (when it’s nice out!). It’s a quaint town near the border of Wisconsin and the St. Croix river. They have great food, outside activities and it’s only 30 minutes from the cities.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’ve dedicated the last 5 years or so to consciously make transformations in the way I think, understand the world, and value things in my life. With that, I knew I couldn’t go at it alone so during my MBA program I approached one of my professors, who was also a career coach, and asked him if he could be my mentor. It may not seem like a big deal to most, but it was to me because I’ve always been a bit of a lone wolf navigating the world and I knew I needed a guide in order to get to the next level. This was a pivotal point and the catalyst to my internal transformation that has allowed me to be successful today. So I’d like to give a big shout out to my mentor, and now friend, for your guidance, support and leadership. I will forever be indebted to you. Lastly, I want to give a shout out to all the women in my life right now. I believe in the law of attraction and that you will receive what you put out into the universe. Once I began my conscious transformation I noticed that I was attracting more people in my life that were for my betterment and vice versa. Growing up, I was a guys-girl and I enjoyed hanging out with guys more than girls because it was less dramatic and it allowed me to really be myself. However, by making intentional changes in my life, I am now surrounded by like-minded, strong, and ambitious women that also want to kill it in the business world.