We had the good fortune of connecting with Miriam Jimenez and we’ve shared our conversation below.
Hi Miriam, we’d love to hear more about how you thought about starting your own business?
I was excited to think that it would be interesting to show my roots and make known the talent of the Artisan Community in Mexico through the beautiful handmade crafts that we actually are promoting.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business Mexican Heart offers unique handmade crafts by Mexican artisans, I feel so proud to share my roots and the talent of this beautiful community in Mexico. I feel so excited because we have the opportunity to deliver our products to the customers at their doors; also, we are supporting the economy of the artisan community and lastly, one of our great vendor donates 10% of their sales to a rescue shelter for animals in Mexico, this is amazing because we also support this beautiful cause. During the pandemic our business was paralyzed because in 2019 we started participating in public events locally and all the 2020 public events were canceled. This was our biggest challenge, what to do if we don’t have events? How can we subsist without customers? Well, we were forced to reinvent our business; first of all, we still wanted to support our artisan community and they stopped doing their creativities and started doing artisan face mask because the customers asked for them, well, this was not part of our products line, but we wanted to support them and we opened an Etsy shop to offered their face mask. OMG, they were so popular and the artisans were super happy because we can help them this way. I feel so excited when I see the magic of doing something positive that helps others. Then, we focused again on our products, well we still were without public events, so we planned to create our online store on our website www.mexican-heart.com and also we added our catalog in our Etsy shop. This was a big challenge because I didn’t feel ready for that, many changes came up, spending and inventing a lot of time and money, creating, taking decisions, etc… Here is where my beautiful advisors from WBC and SBCD gave me the guide, advice and support to move on, to continue and be focused on my new project. It is sometimes hard, I asked myself if I am doing right, but, YES, you need to listen to yourself, you need to be patient, you need to make a plan, you need to make better decisions, you need to be persistent. When you see your project done, you can feel a big satisfaction and at the same time you can demonstrate to yourself that you can do everything you propose, just dream it and your passion for it will give you the guide to do it. I want Mexican Heart to be recognized as a business owned by a Latina entrepreneur with the dream of offering unique craft products to show the talent of the beautiful artisan community in Mexico and at the same time support them.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I live in San Diego County and this is a beautiful place to do a lot of fun activities. First of all, I love the beach, we have many places to visit and enjoy here, I love to go to Coronado, La Jolla, Mission Bay, Imperial Beach. I also enjoy going shopping, we have a lot of Malls, I like to visit Fashion Valley, UTC, Mission Valley, Parkway Plaza, Grossmont Center, Bonita and Otay Ranch. I enjoy visiting the parks, like Balboa Park, San Diego Zoo, Sea World, Safari, Mission Bay Recreation Areas, the weather in this city is perfect for enjoying walks. Other places to visit are Downtown, Little Italy, Seaport Village and we enjoy eating locally, I love to support local business.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
If I decide to start my business it is because I always have the support of my family, especially my husband Hector Jimenez, he is the person who believes in my dreams and helps me to move on. A special person that inspired me to be a better person, to improve myself and to help others is my Mom Yolanda Aguilar with her life example. I also want to recognize these two local organizations that have been supporting me during all the process to set up my business: WBC (Women’s Business Center) and SBDC (Small Business Development Center).
Other: Etsy Shop: https://www.etsy.com/shop/MexicanHeartUSA