We had the good fortune of connecting with Mel Lim and we’ve shared our conversation below.

Hi Mel, as a parent, what do you feel is the most meaningful thing you’ve done for them?
In my household, creativity and owning the choices we make are the rules and tools for daily living. I grew up poor in Malaysia. To escape, I created art with whatever was at hand, which taught me resourcefulness and became my key to cultivating abundance in later life. I wanted my children to explore their own aspirations, and inner strength through art. Every morning when they wake up, they draw their dreams and blow me away with the stories and fantastical characters they create. We also use art and journaling to help them express their feelings if they are having difficulty communicating.

I am also teaching my boys ownership of their thoughts, words, feelings, and actions. Ownership of our personal decisions helps keep us responsible for what unfolds in our life. I let them choose what they want to wear, read, do and spend their money on, with the caveat they own and live with the choices they make, good or bad. These lessons in accountability make them more thoughtful and discerning in their decision-making. Hopefully, they will empower them to become responsible adults who can thrive even when life throws them unexpected turns.

To that end, we wanted to make our “pandemic pod” time together productive and purposeful as well as playful. We recently launched a purpose-driven family enterprise together called Preston and Harrison. It was born out of our LOVE for art and imagination. Our creative process is simple: the kids draw, mama paints, and collectively we produce fantastical, fun products. We minted the boys’ first limited edition NFTs exclusively on a reputable auction house called Portion where their work joins that of world-renowned Marvel artists. We are also exploring some unique digital content in the world of Roblox, metaverses, and VR. We are passionate about creativity and believe in its power to manifest positive transformation and impact. Consequently, a large portion of our sales is directed toward raising awareness about causes dear to us including women’s empowerment, climate action, children’s health and education, and helping endangered and unwanted animals. We are passionate about giving back in ways that protect, uplift and preserve people, our planet’s creatures, and earth itself. When you shop, we donate.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
People who know me know that I am obsessed with helping people and companies create meaningful experiences. I began my career traditionally trained in architecture. I designed commercial spaces for seven years, including casinos, hotels, stadiums, retail centers, and restaurants. But something was missing. I needed the ability to direct my destiny. At age 26, I founded my own product company, which I grew from $1500 to more than 500+ retailers globally in less than 12 months. Always alert for new opportunities. I then pivoted my focus to tech consulting and never looked back.

Today my strategy consulting and innovation design firm, Maspira Groupe, serves clients in the technology space from Saas, Cybersecurity, Robotics, VR to luxury and consumer products. Global brands come to us for help in developing exceptional products using the most innovative technologies, bringing them to market, and helping them grow and scale. They enlist our expertise to craft their brand and technology stories and articulate their strategic priorities in powerful, memorable, and compelling ways. We are incredibly resourceful, precise, and driven by the pursuit of excellence. My team and I are always looking at unique ways to create those exquisite, fantastical moments that catalyze the collision of ideas. We are the visionary’s visionary, and we push companies to level up and explore beyond their comfort zone. We are masterminds, quantum architects, and icon makers who make the impossible possible. We relish working with clients who push us toward discoveries where we learn, create and design together, producing extraordinarily impactful, positive experiences.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I find the most joy in discovering foods and places with my two little boys. The little ones love the beach. For family activities, we’ve taken friends to Coronado Island, rented one of those Surreys, rode around the island, grab a bite at Il Fornaio, and they have such a fantastic view of San Diego…The kids also enjoy the beach there too.

We also like Mission Bay and sometimes rent those Hydrobikes or kayaks and paddle out and enjoy the water. We also enjoy the Kids Tide Pool in La Jolla and Moonlight Beach in Encinitas. We would bring our little tent and have a picnic and enjoy the beautiful weather and views with our dog Coco.

For noms noms, our favorite spot is this place called Tea Station. They offer traditional Taiwanese comfort food and serve the BEST boba milk tea in town. Our favorites: the Rose Milk Tea with Boba and their popcorn chicken!

For more of an adult experience, I’ve recently discovered this amazing cocktail at Nick’s Del Mar in One Paseo called the Salty Pear, and OMG, it’s to die for.


Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My sister, Wendy Mills, for always keeping it real and straightening my crown.

My soul-sister, writer, and dear friend, Carole Jerome, for believing and standing by my side through all of life’s ups and downs over the last two decades as I’ve walked this planet as a human, a seeker of truth, a compassionate being and an entrepreneur.

My incredible client and professional peer David Gibson, for always inspiring me to level up my creativity and celebrating my absolute nerdiness.

And my two boys, Evan and Tyler, for reshaping my North Star and helped me discover the true meaning of life.

Website: www.maspiragroupe.com

Instagram: https://instagram.com/mellim.sovereign

Linkedin: https://www.linkedin.com/in/mellim/

Twitter: https://twitter.com/mellimsovereign

Facebook: https://www.facebook.com/mellim.sovereign

Other: www.mellim.com

Image Credits
Mel’s Profile Photos: Shawn Blair (https://www.headshotsbyshawn.com/)

Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.