We had the good fortune of connecting with Louis Frey and we’ve shared our conversation below.
Hi Louis, we’d love to hear more about how you thought about starting your own business?
I have always loved making art and since after high school that was always the path that I was going down. I wasn’t sure at the time what that would be and so it sort of naturally became freelance illustration over time. I loved drawing and making illustrations so I did a lot of that and developed a style of my own that other people also liked which, through social media, started landing me various freelance jobs. I still have a lot to learn about running a business which is not my strong suit, but drawing illustrations for freelance goes hand in hand with it.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I do illustrations that are inspired by vintage advertising/illustration and traditional tattoos. I work with a ton of amazing clients that have been very rewarding experiences. Lately I’ve done a lot of merch designs for coffee shops, and that’s always fun to see my art on a physical item. It takes time to grow a freelance business. There are no quick roads to success and I have learned so much from actually doing it that I never learned in school. A lot of the times it’s been hard and I have struggled, but having my family support system and artist mentors has been the backbone of my journey. Learning how to better communicate with clients and being confident in my skills is a big lesson I’ve learned over time and has helped me to have better work relationships that have been beneficial to both me and the client. I am passionate about art and illustration, I love the craft and history, and believe that how you brand yourself as a business is just as important as the business itself. It’s the first thing people will see, so let’s make it something awesome!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Oceanside is one of my favorite places to spend a weekend at. There’s lots of different options for food, I love Mr. bibi, home style Hawaiian, best pizza and brew to name a few. There’s also lots of great shops like Ransack, Captains Helm, and Sea Hive. After you can grab some coffee at Steel Mill for a pick me up.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My wife has always been my biggest supporter and has encouraged me every step along the way. I can always count on her for advice as I often like to bounce ideas off of her. Also the Instagram design community and more specifically the local community in Southern California. The Hood sisters from Hoodzpah and Trevor Girard from Beholder have been especially helpful, generous, and kind along the way.