We had the good fortune of connecting with Jennine Estes and we’ve shared our conversation below.
Hi Jennine, any pet peeves with networking events? Anything you feel works well in terms of relationship building?
I look at networking like I look at therapy – it’s all about the connecting. I started my practice in 2004, so I’ve had a lot of networking experiences. Both bad experiences, and good ones. What makes me want to avoid them: I’ve been in the networking situation where someone is talking to me about their business, but they seem desperate and hungry for a client. When people oversell themselves – they spend a ton of time telling me why I should send clients their way. Any time we think of ourselves as “too good” for something, we close down the opportunity to learn more. It can also look as if they are just so desperate for a referral, it stops us from making a real connection. It pushes me away. It tells me that the relationship is a one way street. Another item that makes me want to avoid someone at an event is when they undersell themselves – their low self-esteem takes over and it tells me that it is not a place I should send my clients. What makes me want to connect with someone: Networking is all about building personal relationships with others. The goal is to make connections, not to give away the most business cards or collect the most. When people share with me their work, yet show interest in who I am and what I do, it builds the connection. I am more willing to continue a conversation and get to know them. I love when others consider each person as the individual they are, greet me genuinely, ask open ended questions, and listen carefully. When they convey the professional and caring demeanor, it translates into trust.The more seen I feel, the more confident they will see the clients I send their way. Another thing that makes me want to connect with someone is when they reach out more about personal life and less about “here is why you should send clients my way.”
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Estes Therapy provides couples and individual counseling addressing relationship problems, LGBT issues, veterans issues, and specialized trauma treatment with both empathy and results. We are a team of innovative, compassionate, and effective clinicians who are dedicated to helping others form and strengthen their attachments in their relationship and to others. Myself (and my team) have extensive training with Marriage and Couples Counseling in Emotionally Focused Therapy and trauma training in EMDR. I am certified in Emotionally Focused Therapy (EFT) for couples counseling. I focus my practice upon the empirically-based and proven research methods of Emotionally Focused Therapy (EFT), Eye Movement Desensitization and Reprocessing (EMDR), and Cognitive Behavioral Therapy (CBT). I’ve seen these techniques consistently get results and I truly believe they are the most effective at creating positive, long-term change. Our team of Marriage Therapists work collaboratively to help our clients achieve their long term goals quickly. When I first started my practice, I was told that I wouldn’t be able to build a successful private practice. I was discouraged to even consider it. I built my full-fee cash paying practice within the first year. In 2004, I was a Marriage and Family Therapist intern and I launched my private practice under supervision. I was able to grow it into a full-time, cash-paying business before I was even licensed. As a therapist, I am constantly learning about other people and their experiences in life. My main focus in my practice is helping others give and get love. In 2011, I decided to start a project called #BeingLOVEDIs to understand how everyone experiences what being loved is, and the creative ways they decide to share it. As my campaign began to grow, it became a place for community connection. We put on various events to raise money for a few non-profits in San Diego as a way for us to give back to the community. The campaign has been both national and international. In 20016, I expanded my company to include both licensed and unlicensed therapists to open up more options for clients. In 2017, I opened up our second location in the North County on the edge of Oceanside and Carlsbad. My goal is to create a space where clients can find the right fit for Marriage Counseling and Therapy services for San Diego area. My practice has continued to expand over the past decade and, in addition to a fully booked client roster, I manages my two group practice locations (Mission Valley and Oceanside), employ several licensed and unlicensed therapists, and coach therapists in business. I absolutely LOVE helping people – it encompasses not only my clients, but also my fellow therapists. Here at Estes Therapy, we believe in changing our community one person, relationship, and family at a time through counseling. Building community is our highest core value and something that sets us apart from others, as demonstrated through our local counseling services that support our communities veterans, LGBT community, couples, and individuals, while also offering sliding scale rates to clients in need.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My favorite spots are La Jolla Cove, Sunset Cliffs, and Old Town.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to thank my family and friends for all the guidance in my life and ongoing support. I also want a huge shoutout to my team of therapists that work so hard to help our couples improve their relationships.