We had the good fortune of connecting with Jacob Williams and we’ve shared our conversation below.

Hi Jacob, can you walk us through the thought-process of starting your business?
I have always had a very entrepreneurial mindset and am constantly working to be the best version of myself. A quote from Zig Ziglar I’ve always remembered is “You can have everything in life you want, if you will just help other people get what they want.” I try and base all of my business decisions and ventures by starting with the question “How will this idea help others and make the world a better place?”. By starting with this question, it’s really a lot easier to motivate and inspire myself to take action. I luckily was able to find a way to align my passion (golf) with my 20+ years of golf experience to start Golf Upgrades and become one of the founding members of the startup Golf Ai. Golf teaches essential character values such as courtesy, integrity, perseverance, and determination — I truly believe that if more people played golf the world would be a better place.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am absolutely in love with the game of golf and want to grow it as much as possible. I am excited daily to get to work in the golf industry with my roles at Golf Upgrades, Golf Ai, & Gallus Golf; I have been golfing since the age of three & getting to help golf players & golf operations around the world succeed at a higher level than ever before is an extremely rewarding way to spend my days. Golf Upgrades is my golf instruction company– we use data and innovative processes to help others learn in a fun and efficient way. We help others learn at an extremely fast rate; a huge problem with golf instruction today is that it takes too long for beginners to learn the basics and many become discouraged and quit. I am most proud of the results I am able to bring our customers– seeing them understand and achieve is what drives us. Golf AI is a mobile app that introduces artificial intelligence and pose estimation into golf instruction. Our team of designers and engineers have created an innovative technology that uses an advanced golf swing video analysis software to improve your golf swing using only your smartphone’s camera. The app analyzes your swing instantly and offers you drills and tips that are specifically tailored to help improve your swing technique. Since just about everyone has a smartphone, this will allow us to bring the game of golf to millions of people by utilizing the use of technology. Lastly, I have been working at Gallus Golf for 5+ years and currently sit as the Director of Implementation. Gallus Golf is the #1 branded mobile app solution for clubs to connect with their customers. It is a dream job for me as I get to work with our 700+ golf course/resort owners & operators from all over the world with their transition into mobile technology. All of these roles allow me to leverage my previous operational, instructional, and competitive golf industry experience to create value. However, I still have a lot to learn and the more knowledge I acquire the more I can help all of my companies!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My favorite spots in the city are La Jolla, Coronado Island, Balboa Park, & Downtown San Diego. Whenever I am asked for recommendations I point people to these locations. Specifically, Torrey Pines Golf Course in La Jolla and the cove in downtown La Jolla, Coronado Municipal Golf Course and the Hotel del Coronado, the entire Balboa Park area, and along the waterfront of Downtown San Diego. You can’t really go wrong with any of these spots!

Who else deserves some credit and recognition?
I would like to shoutout my mentors — Fred Williams (my Dad), Suzanne Williams (my Mom), Michael Wydra, Derek Ishaque, Jim Morris, Jason Wilson, Robert Hoffman, Heather Wilson, Jerry Chen, George Gankas, Scott Cowx, Mike Mcnary, & Richard Walker. I would not be where I am today without their help and guidance. I consider myself extremely lucky to have learned from them. I would also like to shoutout Jim Rohn, Zig Ziglar, Tony Robbins, Gary Vee, and Tim Ferris as I contribute much of my success to the hours & hours of studying their books/audiobooks/podcasts.

Website: www.golf-upgrades.com, www.golfaiapp.com, www.gallusgolf.com
Instagram: @golfupgrades @golfaiapp @gallusgolf @jacobfwilliams
Linkedin: https://www.linkedin.com/in/jacobfwilliams/
Facebook: https://www.facebook.com/GolfUpgrades/
Yelp: https://www.yelp.com/biz/golf-upgrades-san-diego

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