We had the good fortune of connecting with Deon Dukes and we’ve shared our conversation below.

Hi Deon, can you walk us through the thought-process of starting your business?
My thought process behind starting my own business derived from watching my mother start her own business from the ground up as a hairstylist. Most importantly, developing goals, staying persistent, and succeeding while doing it. These characteristics planted the idea in my mind that I too could be a business owner one day.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Dukes Winery Corporation, also known as Dukes Wine Company or Dukes Wine, is a small black-owned, family-centered virtual winery. Although we offer traditional wines, what sets us apart is that we specialize in an assortment of fruit wines, such as Strawberry, Blueberry, Mixed Berry, Peach, and even Plum wine to name a few.

I am most excited about having wine tastings in the city near you.

It took hard work and dedication to get to where I am today. It helps to have knowledgeable business owners in your corner.

It was not easy to get to where I am today. I had my highs and lows during this entire process, but having short-term goals and long-term goals have kept me persistent. Challenges are opticals to overcome. I like to think of challenges as stepping stomps to your next goal. Valuable Lessons I’ve learned as a business owner are that it’s important to learn from your mistakes quickly and be adaptable.

I want the world to know that we just don’t offer wine, we offer an experience. Our goal is to make and market wine that will unite people and stand the test of time.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The beach, the city, and then the mountains. At the beach, you can expect seafood, great oceans views, and soaking up the sun. Whereas the city we can look forward to Hollywood Boulevard, nightlife, shopping, and a Lakers Basketball game. Lastly heading up to the mountains to enjoy the snow out in Big Bear, fishing, and a entire cabin experience is a must.

Who else deserves some credit and recognition?
First I would like to give a shoutout to my Grandmother Janetta and Grandfather Sye Dukes for sharing their secrets with me and allowing me to continue the family legacy. Next, I would like to thank all my business partners for believing in the vision and overextending their expertise. The hard work and dedication to Dukes Wine while working their regular 9-5 jobs will never be forgotten. Lastly, would like to thank my wife and kids for believing in me and supporting every decision I made in the early stages of building Dukes Wine from the ground up. Thank you all so much for trusting me to get it done.

Website: www.dukeswines.com

Instagram: @dukes_wines

Twitter: https://twitter.com/Dukes_Wines

Facebook: https://www.facebook.com/dukeswines

Youtube: https://www.youtube.com/channel/UCaI-oIdaGovPUd1byTvRwNA

Other: https://github.com/dukes-wine-co/ TikTok https://www.tiktok.com/@dukes_wine

Image Credits
Tyrone Scafe

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