We had the good fortune of connecting with Courtney Wilson and we’ve shared our conversation below.
Hi Courtney, every day, we ask about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
Hello! I came up with the idea for my business because I wanted to do something I loved to do while also helping people on their own journey to getting organized. My 3 kids are now young adults so I had so much wisdom to share from handling the many details of a busy household. While my kids were growing up I was constantly trying different ways to make our house run more efficiently so I have experience along with the passion to organize. I got my BFA in graphic design at Arizona State University & worked as a graphic designer so I also enjoy the styling & design aspect of being a professional organizer.
My friends would often ask me how I stayed so organized? I absolutely loved sharing ideas that I had tested in my own home or learned from a recent organizing book I was reading. I was constantly (and still do) reading articles & books about organization & home design. When I learned that professional organizing was a growing industry I decided to start organizing for friends & family to see how my passion would translate in their homes.
I got hooked immediately from watching my early “tester clients” go from feeling stressed & overwhelmed to feeling that their home spaces were neat & orderly. Soon, I started taking on new clients that found me by word of mouth or from the marketing I had started doing. I found each client project had its own unique challenges so that provided constant motivation to learn & grow. It took a leap of faith to start this business but I have met so many amazing clients & that has made the challenges all worth it!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Starting a business is filled with challenges but there are also many small victories along the way. Those small victories make the challenges seem small in comparison. When I first started organizing kitchen pantries I would sometimes get confused by the volume of food items & various ways in which the space could be organized. I would tell myself to just take it one step at a time and do the next best thing. For example, the next thing would be to measure a shelf or sort the food into categories.
The organizing process usually entails pulling everything out & making a completely new system so there involves some patience during this process. The TV shows about organizing are fun to watch since they make it all perfectly organized in a quick flash but in reality there are many small steps necessary to get the space organized. I honestly enjoy those small, detail steps that are important to create a streamlined space. It’s a meaningful process to work with a client to make their home (or business) function more smoothly & also look more aesthetically pleasing.
Any places to go eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Thats a tough question because there are so many things to do in San Diego!
I would take my friend to my favorite beach spots in San Diego to enjoy the sunshine, ocean & peaceful scenery. Great beach days could fill the entire week but there’s a lot more to do & see here. I would also plan a day to walk the Oceanside pier to look at the incredible view & then go to one of the nearby outdoor restaurants for a delicious meal along with some local San Diego beers.
When guests visit me I like to give them options of what we can do so that list would include- the SD Zoo Safari Park, bike riding on Mission Bay, shopping in Solana Beach on Cedros Ave., going hiking at one of the local trails… I could go on & on with this list but you get the idea that there’s a lot to do in a city that has a beautiful coastline & year-round great weather!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Starting a business can be intimidating because you know what you want to accomplish but you don’t know exactly how to get there. The only way to learn is to start taking action & then figuring it out. I am especially thankful for my friends & family because they have been a great source of encouragement & wisdom. When I face new obstacles they are quick to offer me ideas & smart advice. They also remind me to relax & enjoy the journey!
I read a book by Peter Walsh called “Its All Too Much” that helped me to understand how organizing the stuff we own is also about creating the life we want to live. This idea of having a vision for a space to create a better life was influential in making me see the real value of helping people to get organized. How our homes operate directly effects how we live our life. Lastly, I want to mention my pickleball friends that I regularly play pickleball with. We always have a great time & they keep me in shape with all of the competitive play!
Other: Email: firstname.lastname@example.org