We had the good fortune of connecting with Alexandra Sanches and we’ve shared our conversation below.

Hi Alexandra, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?

As an Event Planner since 2017, the Pandemic came and all my events were delayed and later canceled. I am a family of 5 and I had to do something to have an income because bills won’t stop coming. At the same time I had to be flexible with time, because my kids were all online and I had to be home at certain times. As an Event planner, I have a lot of skills and one of them is to be organized.

With that, I did a lot of search on how I could use my skills and at the same time help people. One of my strengths is that I am a people person, by this I mean talking, helping people, and making a difference in everybody’s home. As many parents work long hours and kids learn online, time is short for organizing. That is where I developed my desire to be a Professional organizer.

Let’s talk shop? Tell us more about your career, what can you share with our community?
My career is in Business Administration and I use all my skills as a Professional Organizer. I believe what sets myself apart from others is the empathy I have for others. Since I started this career I told myself when a client comes to me, my first thing to say is: “I am not here to judge but to help”. It wasn’t easy in the beginning but I was determined and ready to apply my skills and help people get rid of things they wont need. One of the challenges in this career is sometimes people won’t understand that the things they don’t use, need to go. People are so attached to memories and this makes it harder for people letting things go… Everyday with every client I learned something and maybe from errors, they became my strength. I want people to know that when I go to their home, my intentions are 100% in helping my clients have their rooms organized and functional for them.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
First on the itinerary will have to be a trip to Seaport Village for a walk, have lunch at the Fish Market and watch the dolphins swim in the harbor. Aswell as going to Coronado, Sunset Cliff, La Jolla Shores, go to a luau in Paradise Point, my favorite place to go to. Eat Italian at Arrivederci Ristorante for lunch, or a gourmet hamburger at The Butcher N Cheese, authentic Brazilian BBQ at Fogo de Chao or some latin music at cafe Sevilla. That will be the route for my best friend.

Who else deserves some credit and recognition?
One person who inspires me is a woman named Mary Kondo who is an International organizing consultant. When she enters the house with her smile and does not judge the person who needs her help, that’s one feeling I also use when I go see a client to help D-clutter. Another inspiration for me will have to be “The Home Edit book”. I acquired this book with all the tips and beautiful photos they show in the book about organizing skills they have and other Professionals that I saw on the internet. One person who supports me is one of my best friends Carla Jaber with Novo Interiors. She referred to one of my first business clients and also told me about an App where I could get more leads. After that I didn’t stop.

Website: aletheorganizer.com

Instagram: @aletheorganizer

Facebook: https://www.facebook.com/aletheorganizer

Image Credits
Photos by @vsilvaphotography – Veridiana Silva

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