We had the good fortune of connecting with Christine Chiu and we’ve shared our conversation below.
Hi Christine, how does your business help the community?
Being a Pharmacist, my primary focus is the wellbeing of patients. This fundamental need to “take care” touches every aspects of my professional and personal life. When I founded TRU Leaf Labs with my daughter, we were obsessed with finding the purest form of CBD that’s backed by science and clinical medical journals which took almost 2 years. Seeing my CBD products help thousands of patients gives me tremendous motivation and gratitude for putting their health in my trust. I try to make a difference in people’s lives one session at a time. Our numbers of customers grew organically by word of mouth and I believe that’s the most honest and trustworthy way of growing a business. Our CBD products are only compounded by a Chemist, licensed Compounding Pharmacy Technician and myself unlike other products which are mass-produced by non-medical workers.
My desire to succeed was born out of my passion for rescuing senior dogs and my mission is to educate and produce the purest and the best CBD products to be able to serve my community and donate to rescue organizations in San Diego and ultimately to other countries in need. 10% of our pet product sales is donated to local rescue.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
TRU Leaf Labs was born from Price Rite Pharmacy which I’ve owned and operated since 1991. Our pharmacy moved from La Mesa to Carlsbad 5 years ago into a medical building and I was approached by Neurologists and a Pain Clinic located in the same building. They treat patients with seizure disorders, Parkinson’s, Multiple Sclerosis, Migraines, chronic pain, arthritis, sleep disorders and tremors to name a few.
The Doctors were frustrated that they couldn’t help their patients with every medical ammunition at hand and asked if I could research CBD to see if that may help their patients. That took us on an 18-month journey, doing clinical journal research at U.C. San Diego Medical Center Library and we gathered enormous amount of information on everything CBD. What stood out from over 100 cannabinoids (CBD derivatives) was the one purest form of CBD, which is CBD Isolate and its efficacy. I made a few sample bottles using CBD Isolate for their patients to try and they were blown away with the results! Our products are created from scientific research, compounded only by a Clinical Pharmacist, Chemist and a licensed Compound Pharmacy Technician.
I am most proud of our due diligence. We send samples to an independent party lab to make sure that the only ingredients in the product are on the label with a verified concentration. We guarantee there are no heavy metals, pesticides, or THC.
Coming to this point took a monumental effort. We did research for a year and half alone, then brought our products to the market educating one customer at a time. It is so important to understand how CBD works and how to take CBD products to get the maximum benefit. It truly was… and still is… a labor of love. I feel for the people searching for high quality CBD products but don’t know how to find it. By the time many of my customers find us, they have already spent hundreds if not thousands of dollars on the products that do not work. We now have wide range of medical professionals referring their patients to us such as: Colorectal Surgeons, Plastic Surgeons, OB-GYN, Pain Specialists, Orthopaedic Surgeons, Rheumatologists, Internal Medicine, Dermatologists, Neurologists, Naturopathic Practitioners, Chiropractors and Physical Therapists as well as Pharmacists. The efficacy of our CBD products speaks for itself.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would take her to my favorite senior dog rescue: Lionel’s Legacy and The Cantu Foundation and play with the pups! Then take my 13-year-oldrescue Darla and 17-year-old Paisley to the La Jolla Shore for a long stroll.
San Diego is a foodie’s paradise. We would go to different hole-in-the-wall, independently owned restaurants. I’m not much into fancy places. One of my favorite Mexican Restaurant is TJ Oyster Bar in Chula Vista-their Aguachile, ceviche as well as local favorites are amazing! Then there is Blue Water Seafood Market & Grill on India St-it’s owned by fishermen and they serve the fresh catch of the day. Their sashimi appetizer is big enough to be a main entre and I literally tried everything on the menu, and I love them all! The line can get pretty long so I usually go on off hours or take -out. For breakfast there’s The Cottage La Jolla where it’s the locals and the tourists’ favorite breakfast spot.
There are so many places to visit and see, I’d love to take her to the Balboa Park, Little Italy, Seaport Village, walk on the beach with my pups and definitely San Diego Museum of Art.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Foremost, it would have to be my Co-founder and daughter, Allison who oversees the business operations. She puts her heart into our packaging, design and marketing channels to reflect the quality of our CBD products.
Then there is my trusted right-hand, Daniel Tran who is very knowledgeable in research, development, and an amazing Chemist who happens to be a Doctorate candidate at UC San Diego Skaggs School of Pharmacy and Pharmaceutical Sciences. We enjoy geeking out and tinkering with new formulations. Daniel is an invaluable asset! We are currently trying different techniques using nano-technology, exciting!
Last but not least, there’s Miss Aria Boyd our customer service extraordinaire! How I scouted her is a bit creepy and funny. There’s a McDonald’s right around the corner where I would drive through and get my breakfast every morning, that’s where I met Aria. She’s been working at McDonald’s for 7 years. She greeted me every morning with the biggest smile. Watching her multitask with ease under pressure with the best customer service and after stalking her for over a year, I knew I had to have her at my Pharmacy. The rest is history. She’s one of the efficient, fast employees I’ve had with the loveliest personality. Everyone LOVES her for her TRU desire to help clients. She is a ray of sunshine! Her attention to detail is bar none and she always brings a smile with her amazing personality.
JVZ Studios Jorge Avilez
Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.