We had the good fortune of connecting with Becky Goodman and we’ve shared our conversation below.
Hi Becky, can you walk us through the thought-process of starting your business?
I co-founded my business, TenPints Entertainment, with a colleague at my then full-time job. We had similar interests in discovering new music by emerging or unknown artists and felt that there was an opportunity to showcase that music with college-aged and young-professional audiences. We had the skills and experience to produce these concerts, and we had access to a venue that would support our endeavors. We did research on similar services and venues and created a business plan. The opportunity to do creative work that we weren’t doing in our regular jobs and to work for ourselves was very appealing as well.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
The mission of TenPints Entertainment LLC is to support the creation and discovery of new music and cultural experiences. We produce concerts and events featuring emerging and lesser-known professional artists with the goal of exposing audiences to new sounds and providing an opportunity for newer artists to showcase their work. We also provide consulting, contract, and pro bono services for artists, managers, and venues regarding strategic planning, marketing, and live event production. The success of our brand is based on whether customers and partners view our work as quality and respect our integrity. I see integrity as paying people what they are worth and delivering a quality product to the best of our ability. This is important to build trust in our industry and gain respect from our artists, partners, and customers so we can continue to operate and deliver our services. The challenges along the way include raising and saving enough money to start a business, and how long you can hold out while you lose money, as many companies do, in the first few years of business. I have taken some risks in my life/career including starting this company. However, I have not taken the ultimate risk of putting everything I have into this company. I still usually have a full-time or other part-time job where I am earning an income, so I don’t have to rely on the income from this company. When I was in a place where I was ready to put more of my time into this company because I was freelancing and some of my work was drying up, there was some pressure to be making a significant income to cover our bills rather than using up all our savings. And when a great full-time job opportunity came along, I went for it. Additionally, starting and running your own business has a big effect on your work-life balance, especially if you’re doing it in addition to working another full-time job. It can take a lot of extra hours in evenings and on weekends, so the balance of the scales definitely tips in the work direction. In the last year, I have had to pull back a bit on my company and take less risks because of my husband’s and my desire to grow our family. But I am still working on various projects with TenPints and it continues to be a creative outlet for me.
Any great local spots you’d like to shoutout?
I tend to spend most of my time in North County San Diego since that is where I live. My favorite things to do include experiencing the arts, the outdoors, and good food and drink. Some favorite Oceanside spots: Oceanside Theatre Company, Oceanside Museum of Art, Oceanside Surf Museum, Bagby Brewery, The Miller’s Table, Dija Mara restaurant and bar, Sunset Market, Vital Climbing Gym, Oceanside Pier, Harbor, and beaches; generally the Oceanside Cultural District. Favorite spots in Vista: Rancho Buena Vista Adobe and Conservancy Trail, Mother Earth Brew Co. Tap House, Belching Beaver Brewery Tavern & Grill, Urbn Pizza. My favorite hikes are at Elfin Forest Recreational Reserve in Escondido. Catch a concert at Belly Up in Solana Beach. Catch a theatre production at New Village Arts in Carlsbad or La Jolla Playhouse. Outdoor concerts by Carlsbad Music Festival around Carlsbad Village if the timing is right.
Who else deserves some credit and recognition?
I believe that starting a new venture requires a lot of support both in your personal and professional lives. So, first, I’d dedicate my shoutout to my business partner, Sam Morales, who has been on this entrepreneurial journey with me for the last five years and whose passion for the work encouraged me to jump in. And I’d also like to shoutout my husband, Alex, who has given advice throughout the process, as well as emotional support and covering duties at home while I’m working extra hours.
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