We had the good fortune of connecting with Samantha Saad and we’ve shared our conversation below.
Hi Samantha, what role has risk played in your life or career?
I have always thrived outside of my comfort zone, so naturally I’m drawn to opportunities & circumstances that are far from safe or comfortable. Not only does taking risks lead to much larger rewards, but it also enables a different side of creativity. This momentum motivates myself and my team to push our events to the next level and creatively hinge into new spectrums of our ever changing industry. Taking creative risks has always led me to some of my most memorable experiences both in my personal and professional life.
Alright, so let’s move onto what keeps you busy professionally?
My creative approach to events has been rooted to my upbringing and passion for arts as a child. I have been inspired & fascinated by modern artists of all mediums, and that passion has translated into event design. Over the years, I have always pursued the creative, less trafficked approach than others, which has allowed me to stand out from the rest (I’ve never been one to fit into a single situation, rather I adapt to my environment and allow inspiration to take over). This year has been no exception, our team has been forced to spindle into a creative world of virtual, and in doing so we have curated engaging ways to keep people entertained while stuck within confined parameters. Taking the creative approach into a very saturated has not been easy, but it has been the most rewarding experience I could have ever imagined.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
One of my favorite things about San Diego is the diversity that lies within each neighborhood and surrounding activities. Highlights of my ‘Tour de San Diego’ would include a sunset hike at Torrey Pines, kayaking in La Jolla Shores, rent a boat in Mission Bay, City Tacos, drinks at Lumi, Trust Cocktail #2 from any of the TRG restaurants, progressive dining in Little Italy, sushi from Wrench and Rodent, and a weekend getaway to the Valle de Guadalupe for some of my favorite wines. I clearly love food.
Who else deserves some credit and recognition?
Every person, job, experience has shaped me to be where I am today. In a creative world, you are never alone and the comradery is one of my favorite elements of the events industry. I will shoutout Destination Concepts for always encouraging me to take risks, creatively step outside of the box and explore new opportunities for our company to pivot, and the freedom to grow within my career, whatever direction I want to take. We are a team of strong, powerful, creative women (and a few men) and I’ve never felt more encouraged in any other position within my career.
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