We had the good fortune of connecting with Kelly Vincent, Psy.D. and we’ve shared our conversation below.
Hi Kelly, what is the most important factor behind your success?
For me, as a psychologist, it is important to represent myself authentically and ethically. I think one big factor is being true to who I am as a human and to focus on what’s important to me. For example, I am passionate about supporting women’s mental health and decreasing the stigma around therapy. Thus, most of my focus and marketing centers around those topics. I think it’s important to know who your audience is and who you are talking to. This can help you narrow your focus or marketing efforts versus talking to the wider population. I also think staying true to who I am comes out in my brand. Psychologists are not really known for having a “brand,” as this does not often align with our ethics code, but I do believe a psychologist can create a “voice.” For me, this voice is shown through the colors I use, the imagery, and the topics I post about on my Instagram page, and making sure I put myself out there. I think there is a new wave of psychology and therapy developing, and it is really exciting.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
When I first started my career, I was actually working in digital marketing. After 5 or so years, I started to question if that field was the right fit for me. This led me down a path of exploring what I felt really passionate about and essentially what spoke to me. I realized I loved talking with people, exploring their histories, understanding why people operate in the ways that they do, and most of all helping others. Thus, I decided to switch things up entirely and go back to graduate school to pursue a masters and doctorate in clinical psychology. It was definitely a giant leap, but I could not be more grateful that I did it looking back. I think what sets me apart is I do have a background in business, so when I started my practice this definitely helped. You often don’t get taught how to manage a business in grad school. Marketing yourself as a therapist is a bit tricky. You have to consider ethics and legal restrictions, so I think my background in marketing and love for being creative has helped separate me from others. I also am a BIG believer in the mind-body connection, so a lot of my practice includes integrating gentle movement, breathing exercise, and meditation. I think the body often gets left out in traditional therapy, thus I think this is an approach or style that resonates with a good amount of people.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I absolutely LOVE the beach towns in north county – Cardiff by the Sea, Encinitas, and Leucadia. I think in the morning I would encourage them to stop by Pipe’s Cafe for breakfast after a long beach walk at Cardiff State Beach. Then I would tell them to cruise down the 101 and hit up all the shops in downtown Encinitas. Then maybe stop at Nectarine for lunch. They have the BEST organic treats and wonderful food.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Dedicating my shoutout to my husband and business partner. He helped me create and bring to life my vision as it relates to a co-working inspired space for therapists. Along with myself, he is a Co-Founder of Movement Therapy Spaces located here in Encinitas, CA. Our focus for Movement was to offer a stylish, flexible, and community-based space for therapist and holistic providers.