We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Nico Marcolongo | CAF Operation Rebound Program Manager

As a former Marine Officer and now leader of a nationwide program that supports injured veterans and first responders, making effective decisions is critical to my organization’s success. The more authority one has, the more consequential one’s decisions are on the lives of others. Therefore, knowing those whom we serve by understanding their unique circumstances, backgrounds and goals is important when providing them the resources necessary to improve their wellbeing. To do this, it’s important to communicate effectively. Successful communication is the key to any successful relationship and a level of humility is required in order to be open to what another is expressing. Humility mitigates prejudice and facilitates better decision making. Read more>>

Michael Lynch | Designer, Shaper, Entrepreneur

I believe in persistence. It can be one of the most powerful tools in your life bag and if applied on a deeper level can lead to positive thinking, forward thinking and eventually a highest level of professionalism. If you have a dream that you must act on, it is most important to back it with persistence. It all becomes worth it when you reach the level you didn’t dream of. Read more>>

Mike & Jenn Edwards | Photographer & Videographer

Our business is based on a foundation of serving our clients. It’s through this that we can offer the Mike & Jenn Experience. We don’t want to be known as a business that takes photos. We want to be known as the business that serves their clients with integrity and value. We are not in the photography business, we are in the people business! We know that the average person isn’t looking at the quality of the photo or video, even though that is what we produce. What people remember is the way they felt while we were capturing these moments. Helping them to be the best version of themselves is what people remember. It’s our responsibility to create an environment that helps them become the best version of themselves. Whether it’s straightening his tie or fixing her hair.  Read more>>