We had the good fortune of connecting with Michael Lynch and we’ve shared our conversation below.

Hi Michael, what principle do you value most?
I believe in persistence. It can be one of the most powerful tools in your life bag and if applied on a deeper level can lead to positive and forward thinking and, eventually, a highest level of professionalism. If you have a dream that you must act on, it is most important to back it with persistence. It all becomes worth it when you reach the level you didn’t dream of.    

Let’s talk shop? Tell us more about your career, what can you share with our community?

I did not consider myself an artist until my industry peers finally started telling me I was an artist a few years ago. Throughout my lifetime, art has been a functional outlet of expression for me, however I never considered myself an artist so I would not share my work with anyone – I always thought of myself as an athlete first and a critical thinker, second. 

As an interesting anecdote, every Birthday of my life, my Mother has given me a sketchbook and always told me to keep my thoughts in writing or sketch form so naturally, I was always doodling, rhyming my thoughts or just keeping personal dialogue with myself; perhaps this led to deeper artistic expression along the way. 

After receiving the ‘Most Outstanding Creative’ Award from St. Augustine High School two years in a row (for Painting/ Sketching and Pottery), I started to return to art as a mental release, more often than my random sketchbook affair, in between football and track practice. That led me to taking an art history class in my first year of college at Villanova University which spurred a creative tangent, that little did I know, would set me on the path for my career. During my art history studies at Villanova I discovered how impressive some of the great contemporary artists were from the perspective of social impact and particularly positive thinking. All I wanted to do was become a meaningful artist who could make people’s lives better in some way (minuscule or massive) via his work. At this point, I still did not consider myself an artist though – I just really wanted to be one.

After graduating from Villanova in 2010, I began my career in the Outdoor Industry as a Demand Planner at a small company here in San Diego – one year later, I left to start my own sales agency with a friend. After some success building ground floor companies, I was ready to wholly commit to my own concept, that is when I founded Creative Priority Brand Management (early 2014). I focused on critical thinking as my company mission and made ‘create everyday’ my mantra. After 7 years of business, I have been the Creative Director of 4 brands, I have been the National Sales Manager of nearly a dozen, the Global Brand Director of 2 brands and have successfully landed a trademark concept which I believe will someday merge Global Fashion and Outdoor Retail. I have specialized and succeeded over the years in designing brand identities, creating new sales channels and designing products. Most recently, I turned my gaze inward at monetizing my personal life concept, Imperfects. Imperfects was founded on a simple idea based on accepting your imperfections, loving who you naturally are and creating more acceptance of others in the world by accepting yourself, first. I started shaping Surfboards about 5 years ago, I have been making and designing apparel my whole life, I have been a student of Footwear Development my whole life and I have skateboarded and tinkered with building skateboards my whole life; not until I put all of these things together under one branded roof, did I consider myself an artist. Two years ago, when I founded Imperfects as a company, I became the artist I always wanted to be – someone who uses their medium to create goodness in the world.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Invigatorium downtown for a coffee or a happy hour drink. Dark Horse coffee Roasters for a donut. Casa Mayuel for some Oaxacan food and Mezcal. Mikeller in Little Italy for a cold beer.

Who else deserves some credit and recognition?
I don’t believe that I have succeeded in full yet – in other words, I am just getting started – but at this point, I owe all of my growth to my Family. My Mother and my Wife, specifically. In my early years, my Mother raised me in a very creative mindset – we were always crafting, working with our hands, dreaming up adventure stories and guessing what shapes the clouds were taking – this led me to having a very different and personal approach to almost everything. My wife, on the other hand, has been supporting my crazy dreams since we were just classmates as freshmen at Villanova. We share a unique grit in that we are both ‘doers;’ we spend time acting on our thoughts and learning about how we can make our surroundings better. That focus on growth and hard work compounded by a lifetime of creativity has truly been a blessing for me – it has given me enough self-confidence and strength to call myself a life-time entrepreneur.

Website: www.imperfects.co
Instagram: @imperfects_
Linkedin: Michael Lynch

Image Credits
All images taken by @titus_haug

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