“If you stand for nothing, you fall for everything”

We asked the community to tell us about the values and principles that guide their lives and businesses.

Marcela Estrop | Owner, The Coffee Cart San Diego

The value or principle that most matters to me is integrity. I believe that without integrity you will not have sustained success in your personal or professional life. Having a strong moral character, treating all people with kindness & respect, and being honest leads to success. As a mother it is important for me to be honest and open with my son. He needs me to be reliable and to do what I say I am going to do in order to feel safe and cared for. He needs to know he can trust me. Transferring these principles to my professional life have made me a successful business woman. In business, employees and customers need to be able to trust me. If employees trust me to pay them on time, to be organized to they can do their job easily and efficiently they will want to work for me. Read more>>

Jasmine Reynoso | Content Creator

I feel that authenticity and passion are important factors. They reinforce one another. When you have a specific vision and set of goals for your brand, you remain highly motivated to bring them to fruition. Conversely, when you’re forcing yourself to maintain a false image, it’s easy to lose sight of your purpose. Staying true to oneself allows us to reflect on the start of our journeys with pride. I pride myself on learning the roots and history of the topics I cover, which further encourages me to continue producing authentic content. Read more>>

Hannah Jaime | Executive Director of Helping Paws

INTEGRITY. I wholeheartedly believe in keeping my moral compass pointed true north. By doing what’s right, even when no one is looking, you can’t go wrong. In my experience, staying true to your heart can help you navigate through turmoil and adversity. By sticking to your beliefs, compassion will come naturally and determination will follow. Read more>>

Vincent S. Hughes | Attorney

I believe that there are two primary principles that I live by: (1) integrity and (2) building trust through candor and honesty. Integrity means doing what you say you’re going to do in an ethical and prudent way. Follow through on your word and make sure to give it your all whenever you engage in any task, no matter how small. In terms of building trust through candor and honesty, the main point is to be transparent and lay out the good, the bad, and the ugly. People appreciate the brutal honesty and the fact that you’re not simply saying what they want to hear goes a long way. Read more>>

Jeffrey Benton | Chiropractic Kinesiologist and Human Potential Specialist

I value the human potential, the principle of vitalism and the ability of the body to self – correct given the correct environment. Read more>>

Matt Pallardy | One of the happiest people you’ll ever meet. Father. Owner of Self Made Mission Bay.

Health and happiness. Without your health, you can’t really focus on and enjoy anything else. Think about the last time you were sick, I mean really sick, were you really focused on hitting your next goal? Were you really thinking about how you can help others? Were you really thinking about building a bigger and brighter future? Being healthy is the baseline that allows you to do everything else. Without getting enough sleep, drinking enough water, consuming the proper nutrition, and exercising regularly, you aren’t setting yourself up to maximize your potential. You don’t want to be the richest man in the graveyard. That is why health is so important! Read more>>

Toccara Karizma | Digital Marketing Consultant and Business Growth Strategist

The value that matters most to me is integrity and I think it is what has fueled my business. I am the first to admit I work in a snake oil industry of “bro marketers”, smoke and mirrors, and empty promises. Most of our clients come to us completely burnt by their last agency. I’ve seen it all and it’s just as upsetting to me as it is to the clients who come to us. Read more>>

Will & Michelle Phillips | Founders of Sidecar Venture

At Sidecar Venture, we value living a good life and sharing lasting memories with family and friends. We believe people deserve a full life and doing things they enjoy by sharing their adventures with loved ones. We also think it’s important to be courageous by doing things differently. Read more>>

Angie & Marc Rosenberg | Licensed Marriage & Family Therapists, Health Mentors

The value that matters the most to us as a family and business are helping others and serving. We initially connected over this value and have continued to work hard in our daily life at home and with work to find a way to give back. Marc and I are both licensed marriage and family therapists and we work with clients daily to help them define what matters to them and how to achieve their goals. In addition, we have rescued animals who are now our dog pals in our home. We take care of the earth by composting, gardening, and recycling, or reusing like crazy. It’s also not strange to find us at a garage sale where we can make use of other people’s items. Living in Encinitas it’s also common to find really good items for free on the street. Read more>>