We had the good fortune of connecting with Jasmine Reynoso and we’ve shared our conversation below.

Hi Jasmine, what matters most to you?
I feel that authenticity and passion are important factors. They reinforce one another. When you have a specific vision and set of goals for your brand, you remain highly motivated to bring them to fruition. Conversely, when you’re forcing yourself to maintain a false image, it’s easy to lose sight of your purpose. Staying true to oneself allows us to reflect on the start of our journeys with pride. I pride myself on learning the roots and history of the topics I cover, which further encourages me to continue producing authentic content.

Let’s talk shop? Tell us more about your career, what can you share with our community?
My name is Jasmine Reynoso and I work with different types of media from digital illustrations to traditional art. Primarily, my brand is centered on the videos I make covering various lowrider events. The scene has always been largely male-dominated and based in Los Angeles and northern California. So, what sets me apart is that I’m a woman from a small city in northern San Diego. Since I was a child, and even before I was born, my family has always been deeply involved in the lowrider lifestyle. I consider myself fortunate to have grown up with this background and it plays an important role in my video production. It’s important for me that my content is a reflection of the culture. Therefore, I opt to use music that makes the experience more immersive for the viewer. The soundtrack to my videos is primarily composed of “oldies” or “old school” music from the 60s to the 80s. Every now and then, I find a current artist who makes music reminiscent of these eras and include their songs. When I re-watch my old content, I’m proud of the progress I’ve made as a creator and I’m excited to continue perfecting my craft. The most difficult aspect in my journey was simply starting. I’m naturally an introverted person and have always been private about my art. It took some time to muster up the courage to not only get out and film an event, but to then post the content publicly. As I attended more outings, I became more comfortable in my environment and now I don’t even think twice about bringing my gear out. Aside from the car scene, I enjoy filming family events, promotional videos for small businesses, and other opportunities to expand my portfolio. As for lessons learned, I would say that it was beneficial to learn more about the marketing side of social media and staying up to date with the latest trends. I’m a self-taught creator, and I’m always learning and expanding my knowledge.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Having been born and raised in Escondido, a city in North County San Diego, I love heading down to explore more of what San Diego has to offer. Some of my favorite spots are located in Barrio Logan, home to beautiful Chicano Park. Por Vida is probably my all-time favorite coffee shop. Just next door, I could spend hours crate digging at Beat Box Records. For some drinks and a welcoming hang out spot, Border X Brewing is a must. The area really comes to life on the weekend, with the Walk the Block events where local businesses and artists showcase their work.

I of course have to mention the car events that take place throughout San Diego. Whether it’s a car show, or a cruise, there’s something for everyone to see.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’m so fortunate to have a family that supports all of my endeavors. My oldest brother, Jimmy, gifted me equipment that took my production to a whole new level. Moreover, as the creative director for his brand, Buenas Vibras, I’ve been able to learn more about running a business on social media. My other brother, Tony, has connected me with other creative individuals and has presented various opportunities for me to expand upon my skills. There are too many to name, but I want to especially thank all of my cousins, uncles and aunts that share my content and encourage me to keep creating. I would not be where I am without the support of all my loved ones!

Website: https://jazzyx760.wixsite.com/portfolio

Instagram: @jazzyx760 | @jazzyx760designs

Youtube: https://www.youtube.com/jazzyx760

Other: Creative Director: https://www.instagram.com/buenas_vibras.co

Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.