Many books on startups and business talk about how there are right and wrong reasons for starting a business. So, we asked a handful of successful founders about their reasons and the thought-process behind starting their business.

Katelyn Prominski Baud | Founder Pre and Postnatal Fitness Business

I originally branched into fitness after I retired from my professional ballet career. I was living in New York, working as a Broadway musical theater dancer, and on the side I was a trainer for a barre based boutique fitness method. The idea behind starting my own business, MOMBAUD, came to me in 2018 when I was in Buenos Aires, Argentina, 5 months after my son was born. My entire approach and need for exercise had changed. Now, not only did I need to put my body back together but I also needed to figure out how to balance the demands of motherhood. Read more>>

Ian Bateman | Founder @ Incoggo

I’ve always loved to build things. When I was a kid, it was with Legos or sand castles at the beach. When I got a bit older, it was tiny websites, or DIY projects like model rockets, RC helicopters & quadcopters. Starting my first business in college to serve the local community with an online ordering platform was a natural continuation. Even now with Incoggo, it’s the drive to build that motivates me. Having the opportunity to work on problems I care about and find interesting makes every day a good day. For me, being able to share Incoggo — giving others the ability to control and improve their Internet experience — is the most meaningful thing I could be working on! Read more>>

Sinazo Nongena | Fashion Designer

I wanted to create opportunities for myself. South Africa currently has a high unemployment rate. My short-term vision creating unique styles which are inspired by my culture, source fabrics that are used to make traditional attire but mix them with different types of fabrics. Creating styles that tell a story is very important to me because I want my clientele to relate to what I have created, be proud to wear to that particular garment. My medium-term vision is my company grow by creating employment opportunities for skilled people in my industry I believe it takes a team to make a dream work however I need to be selective of who I bring into my team as people will never have a similar vision but hiring people who understand the vision and can see themselves being apart of it is important to me. Read more>>

Cyndi Lundeberg | Amazon Influencer

When I started out in news in 2012 I was making $20k before taxes, no joke. My paychecks were about $600 for two weeks and that had to be split between rent, car, food, gas, etc etc. I was also on TV and had to look like I was making more than $20k a year. I started shopping on Amazon and finding dresses that were $10-$20 and looked fantastic on air. I began writing reviews for the items like “this dress is great quality !” Or “size down but this dress is great!”. People began voting my reviews as helpful and following my reviews which catapulted me to be ranked the 35th best reviewer in the world for Amazon. Read more>>

Brandon James | Baseball Trainer and Pitching Coach

Getting out of college was a time to just apply my degree to my life profession. Quickly realizing that many times people get a degree in a field, and then are never able to use it. Starting out after college using my degree was great, but very unhappy with the job title. I wanted to help people more and was just stuck behind a desk and a phone. I had gone through many jobs such as a Recruitor for Grand Canyon University to working as a server on a cruise ship here in San Diego. Finding my way as a human was important to and the way God brought me in the world was for a different purpose. Read more>>

ORLUarts (Liv Losee-Unger) | Muralist

When I was in art school, I despaired about my choice to become an artist. Growing up following the 2008 recession and coming into a world where systemic inequality and climate change all but ensures that my generation won’t have the life our parents did, I felt like I was making a selfish, crazy decision to chase painting as a career. When I discovered public art, my mindset completely changed. Public art offers a broader community access to art by removing the work from galleries and museums and placing them in public, at eye-level, available to everyone. Street art is an ever-changing community conversation, and being part of that conversation made me feel like my art was in service of something so much more important than just my voice. Read more>>

Nica MaryJane Hermosillo-Vanella | Founder of FEEDING DAYGO

COVID has been such a difficult time to live through for everyone; the only thing on my mind when creating FEEDING DAYGO, was finding a way to contribute and heal my community. At the very beginning of the pandemic, and we were home all day long with nothing to do but watch the news and be scared. I couldn’t think of anything we could all contribute to but make lunch bags with pb&js, masks and snacks. I wanted to show my younger siblings that even the smallest gesture can make a difference. At night I would go drop them off the baggies we made in downtown. Soon after my friends started participating. Read more>>

Bobbi Petersen | Photographer & Owner

Before we merged to form Twig & Olive, we each had our own successful photography companies. We had worked in parallel for a few years prior in shooting, managing our businesses, and other teaching and speaking engagements. At the time, we were each paying for two studio spaces as well. We started to discuss the possibility of merging – the specific legal issues, client rollout, what it would mean financially, you name it! Our decision to move forward was calculated. We had a new website designed with a year’s worth of blogs. Our current booked clients were individually emailed and we were specific on when and what time the other parts of our businesses were changed (social media, online accounts, and other business listings). In all, we spent close to 6 months getting ready to complete the merge before we even announced it to our families. Read more>>