We had the good fortune of connecting with Bobbi Petersen and we’ve shared our conversation below.

Hi Bobbi, what was your thought process behind starting your own business?
Before we merged to form Twig & Olive, we each had our own successful photography companies. We had worked in parallel for a few years prior in shooting, managing our businesses, and other teaching and speaking engagements. At the time, we were each paying for two studio spaces as well. We started to discuss the possibility of merging – the specific legal issues, client rollout, what it would mean financially, you name it! Our decision to move forward was calculated. We had a new website designed with a year’s worth of blogs. Our current booked clients were individually emailed and we were specific on when and what time the other parts of our businesses were changed (social media, online accounts, and other business listings). In all, we spent close to 6 months getting ready to complete the merge before we even announced it to our families.

So why did we do it? When you work for yourself, (or with a spouse), there are only so many ways you can grow as a business. You eventually hit a ceiling. Doug, Courtney, and I have always viewed the world as our client base (as opposed to being content with just working in Madison, Wisconsin). We wanted to grow and knew that we could only do that by expanding.

Let’s talk shop? Tell us more about your career, what can you share with our community?
Photography is our passion and we are constantly on a journey to be inspired and to be honest, be the best. We consistently strive to be the best photographers, the best in customer service, and the best in how we run our business. We are constantly learning and bettering ourselves. For Twig & Olive, everything can be broken down to customer experience and even more specifically, the three experiences our clients have with us – before the session, at the session, and after the session. Some days we nail it and sometimes we fail on one or all of those experiences. Our business is constantly evolving which does set us apart in the photography industry.

On an internal note, running a business with three strong-willed stubborn individuals has its own challenges. When you are the sole decision-maker as an entrepreneur, it’s easy. There are several times throughout the year where one of us doesn’t get our way. At the end of the day, all three of us want what’s best for the business, we just have three different ways of getting there!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’m assuming that this is for our home base in Madison, Wisconsin! Madison has a wonderful food scene. You would definitely need to hit up Cento, The Sardine or Delmonico’s Steakhouse. Most people in Madison are Badger Fans, so catching a football or ice hockey game is definitely on the list!

Who else deserves some credit and recognition?
Our families deserve all of the credit in the world. Our schedule is non-stop all year. All three of us are workaholics (but we play hard too!) and at times, it’s stressful. Our families take it in stride and rarely complain. Without them, we wouldn’t be as successful as we are.

Website: info@twigandolive.com

Instagram: https://www.instagram.com/twigandolive/

Twitter: https://twitter.com/twigandolive

Facebook: https://www.facebook.com/twigandolivephotography/

Yelp: https://www.yelp.com/biz/twig-and-olive-photography-madison

Youtube: https://www.youtube.com/channel/UC-EmCEyJ9wdCzavjxs2OU_g

Image Credits
Twig & Olive Photography

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