We had the good fortune of connecting with Yaro Severn and we’ve shared our conversation below.
Hi Yaro, is there something that you feel is most responsible for your success?
The most important factor behind my success, besides beautiful photos, is the fact that I give my clients all of the full size digital files with every session. I started with a more standard photography business model of giving a certain number of prints and charging for extras, but these days clients really want their digital files so that they can pick their favorites to print, save, and share on social media.
Alright, so let’s move onto what keeps you busy professionally?
It’s been a long journey, I’ve been taking photos professionally for 13 years now and my business is still growing a little each year. What’s contributed to my success is knowing how, when, and where to get the perfect images, and my people skills. I’ve always been outgoing and I love talking to new people, and I’ve heard that clients feel at ease during our sessions. I love the sense of pride that I feel when I hear back how much someone loves their photos.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My former husband, Justin, was a huge part of getting my business off the ground. He always believed in my talent and wasn’t afraid to take risks, like buying me the professional grade photography gear and editing tools I needed to get going.