We had the good fortune of connecting with Valeria Bueno and we’ve shared our conversation below.
Hi Valeria, we’d love to hear about how you approach risk and risk-taking
Taking risks has been a constant decision for my career. I think that risks will always take you to important lessons. Even if the results are not what you expected, theres a lot of knowledge in the experience. It will always be a win-win situation. Im not an impulsive risk taker, I usually give myself time to think about decisions, keeping in mind that there’s always more to explore for my project.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I have a project of fun and cute characters named wuwu. I mainly create these wuwus in illustration, from the doodling process I take them to different mediums such as sculpture, animation and merchandise. To get to where I am today has been a process of a lot of practice, trial and error and constant change. Before wuwu I was always creating characters and short comics. They have always had a similar aesthetic and throughout the years I’ve been improving the designs and the concept. For many years I had this idea of creating a brand of my artwork but it wasn’t until now that the whole project feels complete and for that to happen I had to let myself flow into experimenting with my characters, creating different facial expressions, playing with color palettes, creating different names for them, breaking my own rules for my characters, doodling a lot and writing every single idea and then I started to define which of all of those experiments felt and looked better for what I visualized for the brand. So, from being experimental, I started being very selective and gradually everything just started to feel closer to a more serious project/brand.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Let’s say covid never existed! I would take my bestie for brunch to Azarosa (Telefonica Gastropark) and have a delicious french toast with a coffee from Farniente. We would visit the art exhibits in CECUT, walk around downtown and have some beers in Teorema, Insurgente, Norte. Dinner at Caesar’s. Nightlife in downtown Tijuana is a must. Bar-hopping is very fun and Dandy del sur has to be one of the main spots for the night. There has to be a Karaoke night! Visit Ensenada, Valle, have dinner at Bruma. I also love driving to Tecate, we could have a coffee and dessert at Casa Paris. Sunday at Puerto nuevo! Honestly, I never get bored of my city, it has the greatest food and drinks! and its surrounded by amazing getaways!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My family and my closest friends have been the major supporters of my project. I am very thankful to them for giving me such valuable feedback, for encouraging me to take bigger steps for my brand and my artwork. I feel like they are always beside me with the greatest energy of love and support. And a big thank you to the people that feel connected to my artwork and have shown interest to purchase or to be a part of it in many ways, that is something that really motivates me to keep on going.