We had the good fortune of connecting with Steven Picanza and we’ve shared our conversation below.
Hi Steven, is there something that you feel is most responsible for your success?
Mindset is everything. You’re not always going to have massive successes follow you. When you get knocked down, as you will as an entrepreneur, what really matters is your bounce-back rate. How quickly you get up and learn from those mistakes. This is all about your mindset.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I run a branding studio where we focus on branding and marketing strategies to help businesses gain clarity and outmaneuver their competition. Because we’re niche in who we work with, we also have an agency matchmaking component to our business to ensure your business is working with the perfect vendor.
Since the barrier to entry in the marketing world is extremely low (if you have a Facebook account and a cellphone you can claim to be a marketer these days), our unbiased and objective take on strategy is focused on mitigating risk and maximizing your ROI.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Little Italy for coffee & pastries. Cuyamaca Park for epic hiking. Coronado to touch the sea. Temecula to drink some wine.
Who else deserves some credit and recognition?
Shoutout to my parents for allowing me the opportunity to fail while following my dreams. By doing so, I’ve been able to carve out my own zone of freedom and do what I truly love to do.