We had the good fortune of connecting with Sarah Considine and we’ve shared our conversation below.
Hi Sarah, what do you attribute your success to?
I would say the most important factor behind the success of my business is staying true to myself, consistency and being loyal to my clients. I am a very dedicated person and when I believe in something, I show it. I have had most of my clients since the very beginning and we have developed a real life relationship. They know they can trust me and I know they also have my best interest. I love connecting with this community and I feel very much supported.
Please tell us more about your business. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today business-wise. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way.
Something that sets me apart from others who are doing the same thing as me, is that they aren’t me! Nobody is. And nobody is YOU either. Being in a job where it is all about creativity, it can be discouraging when you see people doing something that you were doing first, or copying your ideas. I used to get very upset when I felt like I was being copied etc. I have learned throughout the years that we all have our individual style and techniques that make us who we are, and draw certain people in. There is room for everyone. I love to use my cooking as a form of expression, and I think my audience can feel that too.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Well that is a tough one. I would say.. we would go to the beach in La Jolla. Then we could go get lunch at Trilogy Sanctuary ( the BEST vegan restaurant). Next, we would grab a coffee at Communal Coffee (the cutest coffee shop ever) and go thrift store shopping. We would rent some bikes and go on a sunset bike cruise, followed by dinner and drinks at Kindred (also an amazing vegan restaurant). I love this community! If we were to stick around where I live (Encinitas), we would start at Ironsmith Coffee, head to breakfast at Nectarine Grove, ride bikes to Grand View beach, sunset drinks at Las Olas, and dinner at Birdseye Kitchen in Leucadia. What a dream day!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
All it takes is for someone to believe in you! One of my best friends would always encourage me and push me to start meal prepping for people in the community. She got me my first client, who also was a huge reason I am still cooking today. She would send me the nicest messages and she supported me throughout the process. I cooked for her for solely for the first 6 months. I thought, I never went to culinary school, so why would they trust me? Is my food even good enough? Well, there are people who value me and I am good enough. We all are. It just takes one person to convince you to truly believe in yourself.