We had the good fortune of connecting with Sara Shokouhi and we’ve shared our conversation below.
Hi Sara, let’s talk legacy – what do you want yours to be?
I want to be remembered as someone who cared. I have built my career on advocation and awareness and I want to continue to do so. I recognize there are many voices that are not heard as loud as they should be, so the least I can do through my brand and my platform is to amplify. I set out to build something that not only conveys my creative essence and what I, Sara, am passionate about, but creates something that gives back. All I can ask is that I continue on this path to grow my mission into something that can touch and be remembered by as many people as possible.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
b.WR (“b-wear”) was created to empower taking back control over your intimate health. On the days when you feel the worst, we’re here to make you feel your best. We put together the softest, healthiest, most breathable underwear made out of eco-friendly bamboo fiber so you don’t have to compromise looking good and feeling good. b.WR’s #BeAware Movement is for our community. We advocate, educate, and empower individuals to prioritize sexual health, wellness, and inclusivity. We’ve worked with Planned Parenthood, RAINN, and Cure Cervical Cancer in the past to donate a portion of our profits, raise awareness, and support wherever we can. The #BeAware Movement exists to break down stigmas and make individuals feel heard. To say, it’s okay that things get weird down there, let’s talk about it and provide resources so we can prioritize it. Prioritizing our brand’s mission and ethos has brought so much purpose into my life and has given me and the company a genuine sense of direction and motivation. As we continue to tap into and engage our community, the growth of the brand becomes more exciting and clear. I look forward to being able to expand more on this as b.WR grows.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love this question! My favorite way to experience a city is through food. I would start North and go South. I’d take them to breakfast in Solona Beach, either at Claire’s on Cedros or my favorite French cafe, Madeleine Cafe and Bakery. We would then spend the day at Del Mar or Pacific Beach and grab lunch at Board and Brew. After we take a little post-sun nap and shower, we’d get dressed up and head to Little Italy to have dinner at one of the many Italian restaurants. Post-dinner drinks would be at M Winehouse or Lion’s Share. If we happen to stay out a little later or are still hungry, we have to end the night with a late-night Mexican food run at any of the local counter-serve Mexican joints in San Diego.
Who else deserves some credit and recognition?
At this moment, I’d love to give a shoutout to the Black Lives Matter movement, specifically BLM San Diego and Los Angeles, for advocating and organizing to raise awareness and fight back on injustices that our black brothers and sisters have been dealing with for much too long. I’m proud to be able to be apart and stand with these organizations.
Bianca Gonzalez, Marina Blanguer, Carly Stein, Dallas Trill, KC Fritz