We had the good fortune of connecting with Samantha Jacoby and we’ve shared our conversation below.
Hi Samantha, we’d love to hear more about how you thought about starting your own business?
Starting a business has always been my dream. I worked for a start-up company remotely for two years as an undergraduate at the University of Michigan and after graduation moved to New York City to work in their headquarters. The passion and excitement that filled the office every day was inspiring and helped confirm my desire to pursue a Master’s in Entrepreneurship. I worked throughout my time in graduate school to gain real-world sales, communications and marketing skills that would go hand-in-hand with my formal school studies. I knew I wanted to start a business after graduation, but it wasn’t until COVID hit that I was able to see how my passion for health and fitness could be translated into a business that could fill a market gap in the online health and fitness space. Sitting at the computer on day one and posting that first photo on Instagram was nerve-racking and simultaneously thrilling! I knew that starting a business was what I wanted but when you put the word out into the world that you’re doing it, it becomes a reality.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
ZJBrandshop is a Platform Management, Influencer Marketing and Social Media Marketing Agency. Our team helps influencers grow their platforms; brands connect with influencers that best represent their service or product; and brands grow through their social media channels. We pride ourselves in providing a personalized and boutique-like experience for every brand and influencer that we work with. Everyone we work with is given our undivided attention. We work as a team. We are all working towards the same goal of growing their brand together and that is made clear from the first conversation. ZJBrandshop started from a passion, and we bring that same enthusiasm to every project we take on.
The idea of ZJBrandshop initially sparked during COVID as my fitness routine was interrupted and shifted from in-person classes to online videos. I was pleasantly surprised to see that I could get a great workout, and sometimes better workout, in my own home. I wanted to give the fitness professionals offering incredible, and often free, home workouts a chance to share their voices and talents on a larger scale. On day one of making this mission a reality, ZJBrandshop started with big dreams and a lot of lists. At first, cold-calling and emailing was our go-to method to get new business. With any sales work, it’s important to believe in what you are selling, and we definitely did and still do. Thankfully our clients also believed in us and our work, and we’ve been able to get a lot of our new work from referrals.
Our story is shared with everyone we work with so they know that when they work with ZJBrandshop, they are not a number or simply a client, but a part of our ZJBrandshop story.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are so many people that have played a part in my story and I am forever grateful for all of them. There aren’t enough words to thank my parents who have given me an incredible education, along with endless love and support to get to this point; my brother who has patiently listened to my many ideas and stories always with an immense amount of encouragement; and of course, my husband, who always believes in, loves and supports me 110% and is continuously excited to bounce ideas around until they are perfect. Lastly, there would be no ZJBrandshop without my partner, Sarah. Her unbelievable work-ethic, dedication and passion for our business has taken ZJBrandshop from a website domain name to a thriving business!