We had the good fortune of connecting with Rock Vitale and we’ve shared our conversation below.
Hi Rock, we’d love to hear about how you approach risk and risk-taking
I have always been conscious about minimizing risk in any business endeavor. I look for an “asymmetric risk profile” where the amount invested (time or money) is dramatically lower than the potential return on investment. Given the state of technology in 2021, it is not uncommon to invest a small amount and have a return on that investment that is significant. All that said, everything is always clear in hindsight, so do not beat yourself up if your plan does not work out or if you need to pivot.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Easie is currently in its fourth year of business and is headquartered in San Diego, California. We are a centralized business service that has successfully completed speciality projects in over 25 fields for business-to-business clients. Our slogan is “do whatever you want 100% of the time” and we operate as a results-oriented work environment, empowering our team members to have dramatically more control over their time and lifestyles while still working on projects they are passionate about. We are not a platform or gig economy service: we are a giant, centralized team of specialized business professionals that form long-term business relationships with our clientele. Each project has a project manager and is tracked according to an approved project scope. When asked about working at Easie, here is what Rebecca Gray, Head of Operations, had to say: “Working at Easie has offered me the opportunity to work in areas of passion and strengths. Not only have I found an environment that wants us to succeed in what we love to do but also supports us to move forward professionally. I work 100% remotely and travel frequently around the United States; Easie offers flexibility that very few companies would even consider. Easie has single handedly reignited my passion in working for a company again.”
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Hosting people that visit here is one of my favorite things to do. We would walk in Bankers Hill and Balboa Park, OB Dog Beach, 7 Bridges walk and we would get a ton of takeout from my favorite restaurants like Kindred, Plant Power and Eve Encinitas. We would also get coffee from an incredible outdoor walkup cafe called Moe Coffee in Banker’s Hill.
Who else deserves some credit and recognition?
Jeffrey Harris, Co-Founder & Co-Chief Executive Officer at Plant Power Fast Food Jeffrey has been a great friend and mentor as Easie has grown and I wanted to shout out Plant Power for being such an awesome company. https://www.linkedin.com/in/jeffrey-harris-706b5b/