We had the good fortune of connecting with Richard Tiland and we’ve shared our conversation below.
Hi Richard, we’d love to hear more about how you thought about starting your own business?
My thought process behind starting my own business was to help companies achieve massive success with video and to be my own boss while doing something I truly enjoy. I started New Evolution Video in 2006 and was one of the very first innovators in the online video space. In 2018, I acquired dk3studios and have been combining our offerings to maximize my clients budget and provide a wider array or services including, portrait photography, product photography, studio rentals, and much more.
What should our readers know about your business?
I encountered many challenges at the start of New Evolution Video. What I thought was going to take off like a wildfire was more like a tiny spark. It took many years before I was truly successful (meaning I could solely work for myself). People were sharing family videos on Youtube like the viral hit, “Charlie Bit My Finger”, but businesses were slow to the plate. In 2006-2008, there were music, family and event videos on Youtube and Facebook up to 2008, but businesses just hadn’t caught on yet – the ones that did made
Until 2009, I was stuck doing weddings and events for money, it was not what I thought I would be doing, I didn’t care for this type of production. I wanted to do commercials. My passion and persistence kept me trying and I didn’t quit.
In 2010 more and more businesses started catching on, but it was still a very slow year and I made about $10,000 that year once I got my name out and referrals from local small businesses. From 2011-2015 I experienced exponential growth. It was the glory days – I was perfectly positioned on Google and other social media sites to get massive visibility. Business was good.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
When my friends come into town I take them to a few of my favorite beaches and eateries. First stop is Wind N Sea, then La Jolla, and lastly, Coronado. In between these locations we stop at Oscar’s tacos in Pacific Beach for the smoked fish tacos (be sure to add a spicy shrimp too!)
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My staff deserves a lot of credit – Corey Kupfer, Markus Trahan, Anuj Patel, Tavo Interactive and Rocket Pilots.