We had the good fortune of connecting with Renee White and we’ve shared our conversation below.
Hi Renee, we’d love to hear more about how you thought about starting your own business?
Growing up my favorite thing to do was going to the beauty supply store with my mom on the weekends. I loved everything about beauty from hair to makeup. I’ve always had a thought about why do I only see non blacks running these beauty supply stores catered to a black womens hair type. I always knew I wanted to own my own business, so in college in 2013 I started my online beauty supply store selling hair extensions. Since then I have expanded my products I offer and one day I plan to have a full store front beauty supply.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Royal Creations Hair is a black owned online beauty supply store. We stand out amongst others because we keep our prices affordable while still giving top quality in our brand. Here at Royal Creations we also focus on always giving amazing customer service. Every business has their rough patch of customers, but it is up to you how you choose to cater to their needs even when giving you a hard time. It is important that we build a relationship with our clients so that they keep coming back and know that their business is appreciated. I am most proud of the growth in my business. I started my business over 7 years ago in my college dorm room. The most difficult thing about that and still today is trying to figure out a work/life balance. Being a business owner it’s difficult to take breaks when needed and then when you do need it, it can be difficult to get back to work. Owning a small business is not easy. Especially when you are your only employee. The best way I’ve learned to get through is to keep going, push through, and keep your eyes on the prize. Always knowing that one day it will not always be like this and I will have a whole team behind me! Royal Creations Hair was created so all men and women can enhance their crown in anyway they choose! We are still expanding our ideas to make everyone feel beautiful no matter how they choose to wear their crown.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
In the city of San Diego my favorite spot to go is the beach! Coronado beach to be specific. There are plenty of places to dine and drink in San Diego and I love trying new places so I won’t say I have a favorite spot just yet. But one spot I would definitely take them is Louisiana Purchase. It is a black owned restaurant that has amazing quality food and drinks! That place is a definite must have while in town.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Out of everyone that supports me and my business I am sending a shoutout to my mother and my brother. Since day 1 of me starting my business they have always been extremely supportive. My brother especially is always pushing me to go to the next step in my business. Since becoming more known in San Diego with my business I have attended pop up shops and my family is always right there to help me set up and sell products and be a helping hand when needed! There are many people to thank during this journey but those two people in my life deserve a little extra recognition.