We had the good fortune of connecting with Ramat Oyetunji and we’ve shared our conversation below.
Hi Ramat, we’d love to hear more about how you thought about starting your own business?
I started The FI Woman because I wanted to empower women in a way that I didn’t see traditional financial advisors, planners or coaches doing. I wanted to focus on using financial literacy and knowledge to empower women to build financial confidence and take control of their finances.
When a woman has a solid financial foundation, is in control of her money and is confident about managing her money, she feels empowered and is able to be an advocate for herself and others.
I have experienced financial uncertainty and I’ve heard heartbreaking stories from women about finances. My experience, and their stories are what continue to drive me.
My goal with The FI Woman is to work with women to gain the knowledge and confidence they need to take control of their finances.
I achieve this in a variety of ways: my books, guided 1:1 sessions, educational videos, group sessions and posting informative content on my social media pages.
What should our readers know about your business?
I established The FI Woman in 2015. In trying to simplify and demystify personal finance, I’ve had to go through many rounds of trial and error to find ways to present information that people can easily understand.
The process of simplifying complex topics allows me tap into my creative side. I have the financial knowledge and then it takes some additional creativity to present the information in an appealing, relatable, non-scary way.
“This is exactly what I needed”
“No one has shown it to me this way before”
“I feel like I’m finally making progress”
“I didn’t know this was possible”
These are a sampling of some of the things I hear from women after 1:1 sessions, or group sessions, and it gives me such a satisfying feeling. It’s rewarding to know that my efforts are making a difference.
I am proud of the way I make managing personal finance easy so that “anyone can do it”.
I recently guided 100+ women through my 10-Week Money Challenge. Through the challenge they meet weekly goals, completed daily “small actions” and at the end of the challenge emerged feeling more confident about their finances.
One of the tools I created is a guided, step by step process for getting your finances in order and anyone can follow it on their own.
I offer complimentary planning sessions where I explain and walk them through their finances using the tool. At the end of the session anyone can use the tool to continue on their own, or schedule 1:1 guided sessions with me.
Through my book “Fifty Shades of Green” I explain stock market investing in a way that is unique, relatable and easy to understand. For many people the stock market is a black box that is risky and to be avoided. I am proud to have written a book that breaks it down and makes it less scary. The stock market is a great wealth builder and I don’t want women to miss out on it!
Finally, I also developed a free Android app The FI Woman Financial Plan, which provides an easy way to create a financial plan, a personalized roadmap and an accountability plan.
One challenge I continue to navigate is getting people to talk openly about money and seeking the help they need. Money remains a bit of a taboo topic and there has to be a great deal of trust for people to seek your help. I continue to strive to build that trust by being as transparent about money and my business as possible.
Another challenge is wearing all hats for the business and putting in many hours without always seeing visible results. I believe this is a challenge shared by all entrepreneurs!
What I want people to takeaway about The FI Woman is that it’s about educating people on personal finance, making personal finance simple, empowering women to take control of their finances and achieving financial independence.
Everyone’s financial journey is unique; I want to use The FI Woman to guide others on their journey.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love this question though I think you are referring specifically to San Diego!
If my best friend were visiting me I’m the suburbs of Philadelphia, here’s a sampling of what we’d do (in no particular order!)
1) Eat at several restaurants I’ve been dying to try. Three in particular that opened recently: a French restaurant, an Indian restaurant and a Spanish restaurant.
2) Spend a couple of days in the city (Philadelphia) visiting museums and some of the unique sights of Philly.
3) I love being in nature so we’d go on a couple of easy hikes and walks (forbidden drive) and a visit to the Morris arboretum.
4) People watching in our small suburban downtown while sipping local coffee or tea.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My family and close friends deserve a lot of the recognition for my story. They are my sounding board, guinea pigs and constant cheerleaders.
Others: Link to free Financial Plan App in the Google Play Store: https://play.google.com/store/apps/details?id=com.fi.woman.fiwomanfinancialplan.android
Link to my book on Amazon: https://www.amazon.com/Fifty-Shades-Green-Financially-Independent-minded-ebook/dp/B00ROCE8ZK