We had the good fortune of connecting with Rafael Liceaga and we’ve shared our conversation below.
Hi Rafael, how does your business help the community?
By being in the solar energy industry we help combat greenhouse gas emissions and reduce our collective dependence on fossil fuel. Traditional electricity is sourced from fossil fuels such as coal and natural gas. When fossil fuels are burned to produce electricity, they emit harmful gases that are the primary cause of air pollution and global climate change. Not only are fossil fuels bad for the environment, but they are also a finite resource. Because of this, the price is constantly fluctuating and can increase in a short period of time.
Renewable energy also improves public health. Coal and natural gas plants produce air and water pollution that is harmful to human health. But replacing fossil fuels with renewable energy sources, such as solar power, can reduce premature mortality as well as overall health care costs.
Also, and very important as well, when homeowners make the switch to solar with as little as $0 down, they can save between %30 and %60 on their electrical bill.
So, we help the environment and homeowners save money.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I have been in sales from the day I was born, my dad used to own a Real Estate company and I helped him since I was very little; then I followed his steps when I enrolled in college and studied business administration.
When I was in college I started a part-time job in the pharmaceutical industry, in sales, of course; I did that for 6 years.
From there, I made the jump to the solar industry and I have been here since then.
A lot of ups and downs, but never giving up is what lead me where I am today.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
North Park and Pacific Beach are definitely my favorite spots in San Diego.
Beach during the day, Woodstock pizza for lunch, and then go to a bar/restaurant/concert at night in North Park.
I mean, San Diego is amazing, many places to visit like Balboa Park, Petco Park to catch a baseball game, the Zoo of course, so many great things to do in San Diego.
Who else deserves some credit and recognition?
Of course, without the support of my family, I would not be where I am today and myself for never giving up.
A couple of books that stand out for me are “The 10X rule” by Grant Cardone and “Extreme Ownership” by Jocko Willink and Leif Babin.