We had the good fortune of connecting with Patty & Jose Galceran Coli and we’ve shared our conversation below.
Hi Patty & Jose, how has your perspective on work-life balance evolved over time?
Owning a business definitely takes up most of our time but in the end it’s rewarding. As a couple we work together, we live together and we are basically with each other 24/7. Especially as a Covid brand we had to learn to separate work and life, and trust us it wasn’t that easy. We would say that initially it was great, but then there were times that we would lay in bed about to fall asleep and we would start talking about work, again. Simply because that was the only time we had each other’s attention. It became an issue between us and we started to let things get personal. There was constant frustration, holding each other accountable for our tasks became arguments, and we had to step back and figure out a solution. To continue to work together and have a healthy marriage something had to be done. The demand grew to the point that we found each other working all the time and not cherishing our relationship. This really took a toll on our marriage and as a growing business we knew it was time to hire a project manager to hold both of us accountable. By making this change we were able to balance our work and life. We learned that we are complete opposites in a work environment, and what one of us lacks the other has. But that’s the reason why it works, we complement each other and that’s the reason why our business venture took off.
Alright, so let’s move onto what keeps you busy professionally?
As Latinx owners we weren’t given opportunities as easy. Everything we have earned has been through blood, sweat and tears. We are so proud of our beautiful 900 sqft studio in Little Italy, and having an awesome creative team, and have built everything piece by piece. We both started from nothing, and have strived to be where we are. At the age of 10, Patty started designing for her parent’s small sign shop in the High Desert. Submitting artwork to City Halls for permitting, to designing large scale monuments, with so little resources she was able to teach herself the tools of design to help her parents in their business. There was no other option, and it weighed heavily on her. She learned what it took to become a hustler, and sold her paintings, stickers, etc. At age 17, Patty pushed through many obstacles to be admitted to a university, she was determined to break the cycle. She was a first generation college graduate. By age 20 she was a homeowner, supporting herself through college by working as a designer and going to school full-time. She conquered many goals, but knew there was more to life. She decided to move to San Diego and pursue her next chapter in life. At the age of 9 Jose moved from Peru to the United States not knowing he would never go back. Jose and his family overstayed their tourist visa and became illegal. He gained love for the art of photography and didn’t let his status stop him. When his DACA (Deferred Action for Childhood Arrivals) was approved in 2013, he quit all his under the table jobs: server at a restaurant, picking boxes, cleaning windows. Immediately after receiving work status he pursued his career in photography and design. He got a job by a world known photographer and a creative agency. He wasn’t going to let anything stop him because that was just the beginning. Within 5 short years from DACA he became a Creative Director at Original Grain. With everything he learned he started his own creative agency with his wife Patty. Life can be really hard when we aren’t given the basic needs to become something. But we are determined to prove ourselves. We won’t let anything stop us from achieving our goals. We learned that if we want to be something in life we need to manifest it, and push ourselves. There will be obstacles in life, and when it rains it pours, but we need to push forward, and not limit ourselves. We want everyone to know that we won’t settle for anything less than great and we are determined to push boundaries. We will take your brand from where it is to where you want it to be.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We live in San Diego, and love exploring our city. We are always showing our friends all the different places San Diego has to offer. We always make sure to take our friends to one of our favorite spots: Sunset Cliffs. It’s a place we go to get inspired and remind ourselves what all the hard work is for. There’s plenty of places to eat in SD but our favorite are the small business restaurants owned by locals. One of our favorite places to eat is a Kyoto Sushi in Point Loma, owned by a husband and wife. We also love taking our friends to eat at an authentic Birreria. We eats lots of birria tacos, and usually walk out of there to eat ice cream in Barrio Logan where you find authentic mexican food and art. Lastly, you can never go wrong with Liberty Station, when you have a group of different cravings that is the perfect place to take your friends for all kinds of options.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
We would love to send some shoutouts to our team. Without them we wouldn’t be where we are in our business. The endless hours of dedication and effort they put in the every project does not go unnoticed. We try to tell them everyday how grateful we are for them. We would also like to shoutout our clients, for trusting us with their creative, and believing in us. One client that definitely took our business to the next level is Will Torrez from Zeno Gym. He truly saw what we were capable of and has encouraged us to continue what we have going. We want to send our gratitudes to Will, and Mia. Thanks to everyone that has made this dream of ours come to life, and has supported us all the way! Yeeeeewwww
Other: @patea.tere @jose_coli
Volt Creative Co, Oak & Rove, Woodies Sunglasses, Kore Essentials, Original Grain, Jaime Iniguez, Vanessa Melendez, Shane Verdult