We had the good fortune of connecting with Nia Jonesz and we’ve shared our conversation below.
Hi Nia, what do you attribute your success to?
I think one of the biggest keys to ROAM’s success is that we are parents of young kids, and we are making furniture and climbers for young kids. In other words, we’re in our own target market. In creating pieces that solve problems for our family, we are able to do the same for others. I’m sure most caregivers have walked away from a bad experience with a service or product thinking, “whoever designed that clearly doesn’t have young children!” The feedback we receive is often the opposite. Customers can tell that everything we sell has been created with intention – and has been thoroughly tested by our twin toddlers!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Like most small businesses, the idea for Roam was born of necessity. Living in the city, with limited space, and two very active twin toddlers, we were in need of indoor play solutions. We quickly fell in love with the look and functionality of wooden climbing structures; but not with the pricing and overseas sourcing of many of the leading sellers. So Graig, an avid woodworker, set out to create his own version of the Pikler Triangle and climbing arch. An Open Shelf, Book Display, and Foldable Learning Tower were soon added to the product lineup. The result – hand-crafted play pieces built using locally-sourced materials and with safety and versatility in mind – resonated with families in San Diego and beyond.
We would like people to know that an investment in a Roam product is not only an investment in our family business, but also in the businesses of the local professionals we collaborate with for materials, labor, and more. Shop small!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Favorite places to grab a bite to eat in our wonderful neighborhood of North Park: Breakfast Republic, Street Side Thai Kitchen, Olympic Cafe, North Park Creamery.
Everyone knows about the Zoo, Balboa Park, etc. – and they are great! But the San Diego Botanic Garden is massively underrated in my opinion. It is so gorgeous we got married there, but it is just as fun to explore there now with our kids – and it has a great kid’s play area.
Our go-to beach is Silver Strand State Beach because of the oh so convenient parking when you are towing little ones and all your things through the sand.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband and I are so grateful to the San Diego Parents of Twins Club and other local parenting groups who have supported our efforts from the beginning, not only with purchases, but also by referring our small business to family and friends.
Hannah Claire Photography O’Malley King Photo
Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.